Social media has proved to be a highly successful marketing tool. It reaches each business’ target audience of potential and current customers. Over the years, social media content coordinators have found many successful tactics to use. However, social media services are constantly evolving and it is time to lay many of these older tactics to rest because they are no longer successful.
Outdated Social Media Tactics
We’ve created a list of a few tactics to avoid and what you should be doing instead in order to brand your company and its’ products successfully on social media in this day and age.
- Sending an automated direct message to everyone who follows your business’ account
This is an unflattering first impression. Your potential customer followed your account. This means they’ve already gone to your page and clicked the follow button- meaning they liked what they saw on your page. Don’t run them off by sending them an automated direct message. It comes across that you care more about selling your product than you do about the customer’s needs and wants.
Your brand should have its own personality and voice. Use that to reach out to each follower with a personalized message instead of sending an automated message. Sure, this requires more time and energy, however it will create a positive interaction with each potential customer. If you take your time to reach out to each individual customer, you have the opportunity to create a lasting relationship which will lead to more sales in the future.
- Only sharing text and image updates on your social media platforms
Sure, text and image posts on your social media pages get liked and shared, but video content is becoming a huge (and successful) fad. According to research, watching videos about a product is four times more popular than reading about a product. Video is currently the number 1 way to capture your audience’s attention.
It’s time to add video content to your social media platforms. Produce a short video showcasing your product. Short videos on social media platforms such as Facebook, Twitter and Instagram allow you to capture your audience’s attention despite their busy schedules and hectic lives.
- Sharing the same content across social media platforms
Each social media platform is unique and that’s why each platform should have content unique to its audience. By blasting each site with the same content, you’re missing the opportunity to cater your content to reach each potential customer.
The easiest way to remedy this mistake is to understand each platform’s audience. Over 70% of online American adults are on Facebook. The average age of Facebook users is 40. However, there are still 50 million Facebook users under 25. Essentially, Facebook is the best way to reach your widest demographic.
Twitter and Instagram are the easiest way to target your younger audience. In 2014, 95 million Twitter users were between the ages of 18 and 29. Instagram is heavily popular with younger generations. 53% of Instagram users are between 18 and 29 years old.
When creating content for each platform, keep your audience in mind. Don’t copy and paste the same post onto each site. Instead, cater to each demographic by posting custom content on each social media platform.
Marli Harrelson recently moved to the Tampa area after graduating from The University of Alabama with a degree in Communication and Information Sciences. When she’s not on social media, she’s traveling, eating or watching college football.