How many of you have sat down to research an illness or looked up reviews on doctors and their services? Probably a lot of us have. The internet has become our first stop for information when we need it fast. Social media and their services have proven to be as popular as any other traditional website to get the information that we need. Social media services have helped many companies promote their brand and provide better communication with their consumers. So…how can medical facilities use social media services to help their patients and promote their services?

Here are some common ways doctors utilize social media to benefit others.

Administrative Availability
Having a social media page allows both potential and existing patients to look up office hours and keep track of any promotions that the facility may offer. Doctors often provide a link directly to a patient portal where patients are easily able to scheduling an appointment. This allows the person to look at the current schedule thoroughly and pick the time and date that best fits their busy life.

Patient Communication
Giving patients the option to ask questions on your page provides a stronger doctor-patient connection. Sometimes patients prefer consulting with someone online first rather than talking to a nurse. Interacting with patients shows loyalty and consideration. Having a platform that strengthens communication can only benefit the practice.

Educational Content
Doctors may post material on their social media page or even direct patients to their information dense website. This can help educate patients on specific topics and save the doctors’ time from answering repetitive questions.

Without a doubt, just providing these three options can boost the physicians services and make patients more comfortable. The power of social media is undeniable.