You have to be very creative when it comes to marketing for a non-profit. Since the funds are so limited you do what you can with what you have. That’s why social media marketing is a God-Send for the non-profit world. Sure, there are some elements of social media that perform better with money added to it. But look at how many things go viral on social media without being “Boosted” or having a “Page Like” campaign running.
That’s why we have a few tips for non-profits, or other industries with small budgets, to create a winning social media strategy without having to spend a lot of money.
Here we go:
- FREE TOOLS
Be sure you find as many free tools to use as possible. Some great examples include:
- Canva: For creating stellar graphics, appropriately sized for social media sites.
- Buffer: Schedule everything you post in advance so you can stay on top of other things you have going on.
- Pixabay & Pexels : Find amazing royalty free images to use in your updates.
- Latergramme: If you are going to be posting to Instagram, this will save you a lot of time and effort. Since you cannot currently schedule Instagram posts to go out automatically, this allows you to create the post and schedule it for a time in the future and then they send you a notification at the time the post is scheduled for and all you have to do is copy and paste the text.
- Crowdfire: This little program can do a lot. You can track who follows you and unfollows you, see everyone that you are following that does not follow you back, and more. It also allows you to set up auto messages to be sent out to new followers.
- Facebook & Twitter Analytics: This way you can monitor how your content is doing, see what type of posts do better than others, and easily see how many people you are reaching with your content.
Some of these programs also come with premium versions as well that will allow you to add additional accounts, have bonus features, etc. But if you are working within a budget, free is always good!
- FIND INFLUENCERS
A great CHEAP way to get more exposure on social media is to connect with someone that is in your industry/scope of work that already has a large following on social media. If you can connect with them and get them to respond to your publicly, or collaborate with you in some form, this can do wonders for getting you non-profit or businesses name out there. When the influencers shows a connection with you, obviously the people that are following that person have interests in your field and will be more likely to connect with you as well.
- BEHIND THE SCENES
Most non-profit are serving a group or community of people with a special mission or purpose. Since non-profit want to increase awareness for their cause, one of the biggest ways to appeal to people in advertising is through their emotions. So, you can create more awareness for your non-profit online by sharing stories about people in the non-profit, employee highlights, pictures around the office, event photos, etc.
Be sure you make adequate time to reach out to your non-profit community. You can show your support for people that have similar interests in your cause. Search for people that have questions related to your nonprofit’s mission and try to inform them. Just talk to people, that is one of the best ways to get yourself noticed on social media. Be sure you interact with both people and other nonprofits/businesses.