You may have heard of social monitoring. Although it is sometimes used interchangeably with listening, it’s not the same thing. Monitoring is a lot like investigation where your main goal is to collect information. Listening requires further thought to identify opportunities you may not see upon first glance. It goes beyond watching and responding to [...]
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You would never sit down at a restaurant you’ve never been to before, and without placing an order, expect the server to give you exactly what you want. Yet this is exactly what businesses do every single day on social media – create and publish content for an audience they’ve never spoken to and know [...]
There are many social media marketing services your small business should consider. No matter which ones you choose, they should all include some form of social media analysis. This is the only way to truly understand how and if your social media marketing is achieving your goals. Here are 6 social media metrics we believe [...]
Tapping into influencer marketing is a wonderful way to build your social media following quickly. In fact, social influencers can be everywhere, you only need to seek them out. But, why should you? For one very important reason: key influencers give you instant access to an already engaged audience. Because this highly-targeted strategy is becoming [...]
Social Media Marketing Produce Double Marketing Leads. 1 Billion Active User 24 Million Active User 200 Million Active User 20 Million Active User SOCIAL MEDIA SERVICES if used correctly, social media marketing can produce almost [...]
You could have the greatest product or service in the world, but if no one knows it exists then you won’t be in business for very long. This is where advertising comes into play and it should go without saying that it is not a one-size-fits-all approach. Your target audience uses each media differently, [...]
Branding is about creating an identity to distinguish your business from any other business. Any company can benefit from branding, and it’s especially vital for companies in a competitive space. Your product, service, logo and website all contribute to your brand, but it’s more than that. It’s your mission, your commitment to customer loyalty and [...]
Though it seems a new social network pops up all the time, there are really only a handful of platforms that you need to focus on for social media marketing success. Twitter tops the list. Follow this advice to start taking advantage of Twitter’s marketing ability. As with every marketing strategy, to be successful on [...]
In our humble opinion, the best way to start a new year is by analyzing the old one. Read on for six ideas to do just that. Clean up your email lists. It’s only natural for your list to decay over time. And it happens faster than you think. The best way to keep your [...]
With nearly every company posting content daily, it’s hard to feel as if you are getting enough attention through digital marketing. People’s timelines, newsfeeds and lives are filled with promotional content. With every passing moment, a new company is attempting to reach a potential customer through digital media tactics. […]