Are you reaching your digital audience?

To reach your fullest potential in digital marketing, it is absolutely necessary that you know your audience. You don’t want to post content that no sees or cares about. To maximize the number of people you reach, you must first understand how your audience uses social media. Using this information could increase the success of your digital marketing strategy.

New digital marketing strategy

Chances are you’re not reaching your goals if you are still using the same digital marketing strategy you’ve been using for years. This is because social media platforms are constantly evolving and so is the way your audience uses social media. You can use venerate digital marketing strategy for most effective and efficient results.

Facebook

Although Facebook has been around for a while, it’s not going anywhere any time soon. In fact, Facebook is a great tool to reach the widest audience of potential customers. Over 70% of online Americans are on Facebook and of those users, 45% engage with their Facebook page more than once per day.

Even though Facebook reaches the largest amount of internet users, it’s still important to cater your content to reach its fullest marketing potential. When creating content for your company’s Facebook page, know that more women use Facebook than men and that the age of the average Facebook user has increased over the years. Because it’s used by older people, Facebook is not viewed as the “young and hip” social media platform, however, it’s still successful and should be used in your social media strategy.

The best time to post on Facebook is non-business hours. Engagement rates are typically higher during this time because users regularly visit Facebook during their down time. On Facebook, posts with photos and videos typically get the most engagement.

Twitter

Twitter is a largely successful digital marketing tool. A quarter of American internet users have Twitter profiles. Twitter does not have as large of an audience as Facebook. This doesn’t mean that it should be overlooked when creating your social media services strategy.

It is very important that you understand your audience and create relevant content for your company’s Twitter profile. Know that there are more men on Twitter than women and he largest demographic of users range from 18 to 24 years old.

The best time to post on Twitter is during busy hours, meaning from 8 a.m. until 7 p.m. Because Twitter posts are limited to 140 characters, users can quickly scroll through their timelines on-the-go. It is also important to post on your company’s Twitter profile during the weekends and participate in relevant hashtags.

Instagram

Instagram is a great digital marketing tool to show off your brand’s products and services through images and videos. It is absolutely necessary that your company includes Instagram when creating a digital marketing strategy.

Twenty-five percent of online American adults use Instagram. The largest audience demographic people aged 25-34 years old. Unlike Facebook and Twitter, the gender of Instagram users is pretty evenly divided.

To get the most engagement with your followers, post during non-busy hours. People typically check their Instagram accounts at the end of the day or during down time.

Knowing these facts about your audience and how they use different social media platforms could drastically improve the success of your social and digital marketing strategy. Use this information to build a new and improved digital marketing strategy. Create and post relevant content tailored to your audience.

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Marli Harrelson recently moved to the Tampa area after graduating from The University of Alabama with a degree in Communication and Information Sciences. When she’s not on social media, she’s traveling, eating or watching college football.