Facebook is so valuable because it excels at collecting data from users who voluntarily enter it into their very own personal profiles. This matters to your business because it provides an inside look into who your Facebook audience is. When used correctly, Facebook ads can be a valuable tool for reaching your target customer for a significant return on investment.
If you want to access Facebook ads, you must be a business. Thus, if you don’t have a fan page, this is your initial step.
Next, it’s essential to understand that Facebook gives you two ways to manage your ads. The less robust Ads Manager is a great basic option for beginners, while Power Editor is perfect for professionals and advanced Facebook users. Also of note is that Instagram ads can only be created using Power Editor.
Now, we’re ready to create a campaign! Google AdWords users will immediately feel familiar with Facebook ads due to their similar setup. Start by setting an objective. Increasing conversions on your website, getting people to claim your offer and raising attendance at your event are among nearly a dozen options your Facebook ad offers. Next, you’ll have the option to add a link to any website page of your choosing.
Moving on, select your target audience, beginning with a goal of 10,000 people maximum. One strategy for narrowing your audience is to pick an age span of 10 years. Another suggestion is to use cities rather than states, and to only select a few.
Next, add in any special interests using information your business has already gathered from existing customers. If you’ve already created a buyer persona, use it! Alternatively, if you’re starting from scratch, do a little research into your who your customer is. Who you’re marketing to can make a huge difference in the results of your campaign, so invest time in this step. Don’t worry if your estimated reach falls too low because you can always add in more locations to build it up again.
Now it’s time to set your budget! Your first ad is a test so keep the daily amount low and try to run it for as long as possible, in order to get an accurate reading of whether it’s working or not. Another professional tip is to pay for clicks rather than impressions when choosing your ad optimization settings.
Ready to design your ad? You can choose one photo or multiple, just be vigilant when using other people’s photos. It really is a big deal. You also have the option to add a video. Keep in mind that although the 20% text over image rule no longer applies, it’s still in your best interest to abide by those guidelines because you will receive better results with your Facebook ad.
Your design is finished and it’s time to write your ad! The three spaces you need to fill are the headline, text and the news feed link description. Your headline is perhaps even more important than what you write afterwards because if it doesn’t grab someone’s attention, no one is going to read what you wrote anyway. In other words, it pays to spend more than a few moments crafting the perfect headline. For the body text, make sure to include a call to action – and a little social proof never hurts either! The news feed link is another opportunity to drive home whichever call to action you choose.
You’re done! Once you place your order, your ad is sent to Facebook for their final approval. A notification lets you know when your ad has been approved.