By now, you have social media accounts and a website for you company, but do you have a blog? A blog is a “regularly updated website or webpage that is written in an informal or conversational style.” Typically blogs are written by one person, however, blogs have made their way to business webpages and have been very successful.

Most personal bloggers use their blog as an opportunity to openly journal about their thoughts and experiences. There are many types of blogs ranging from fashion blogs to food blogs. The beauty of blogs is that they can be whatever you want them to be— which is why they are great for businesses.

The goal of your blog, similar to your social media accounts, should be to raise awareness about your company and its products, engage with your audience and to drive traffic to your website. Social media services also play vital role in marketing any blogging website. Blogging for your business is a great way add content to your website. Unlike press releases and media kits, the content in a blog can be relatively informal. Readers can comment on blogs and engage in conversation with the brand.

Blogs are a great way to show your brand from a different aspect. For instance, you can blog about how your company operates behind-the-scenes or you can write an emotionally-driven piece about how your products have positively impacted customers. Another successful way to blog for your business is to showcase your product in a way different from your traditional marketing. For instance, you can write suggestions for non-conventional ways of how to use your products, personal testimonies and much more. All of these varying topics have one thing in common- they subtly influence readers’ opinions about your company.

Still not convinced to begin writing a blog for your business? By adding unique and relevant content to your website in the form of a blog, you may also increase your SEO rank by using Tampa SEO services.

If you haven’t noticed by now, the content you’re reading is written in the form of a blog. It’s informal, yet written in the Venerate Media Group voice. The content isn’t trying to be overly persuasive or informative. It’s conversational, making us more personable to you (our reader and potential customer).

Other than Venerate Digital Media Group’s blog, here are some other successful business blogs:

http://blog.homedepot.com

http://www.coca-colacompany.com/coca-cola-unbottled

https://disneyparks.disney.go.com/blog/

Do you have a blog run by a company that you regularly read? Let me know in the comments below.

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Marli Harrelson recently moved to the Tampa area after graduating from The University of Alabama with a degree in Communication and Information Sciences. When she’s not on social media, she’s traveling, eating or watching college football.