Everyone is basically glued to social media. Thanks to our phones and computers, we are constantly checking our Facebook, Twitter, Instagram, and Snapchat accounts. But do we put enough time into our own profiles? With the right strategy, you can properly utilize social media services to boost your brand’s awareness. Check out some easy steps that should take you about an hour. You will see the results in no time as we guide you on how social media services can step up your game.
Everything should be consistent across all your social media platforms. Your profile pictures might be something you haven’t thought of. It’s important that you use the same picture so that followers can find you easily across the different social media platforms. The more they see your logo, the more likely that your brand will be on their mind. This helps to ensure that you are using social media services effectively.
Another thing you should do is ensure that your handles are consistent. This helps with the ability for followers to search for your brand. Use a simple handle to reflect your brand’s name and you will increase the chances of being tagged or mentioned.
Untagging from Inappropriate Posts
It’s important to remain vigilant. You want your business to be tagged to increase brand awareness. However, you don’t want to be tagged in inappropriate posts or pictures. Actively reviewing posts that you are tagged in is a must. Remember, it’s important that your followers can tag you, especially on Instagram. Just keep it on your radar that you could be tagged in something unwanted.
SEO in Your Profile
Add relevant keywords to your social media profiles. Find the terms that are in your industry and insert them into your profile. Work them in so that it’s organic and not forced. These are some great ways to boost your profile and get some traffic towards your page.
This may sound like a no-brainer, but make sure you fill out all the fields on your profile. If you leave some blank, it could come off as laziness. But don’t just put anything in there. Use it as an opportunity for something fun and engaging. Let your audience know that you want to captivate them.
NO DEAD LINKS. Don’t leave any dead links up on your pages. It’s confusing for your audience and wastes time. Review your links to make sure they are active. If people are clicking on your links, that means they are interested. Don’t let them down by leading them to dead ends that effectively hurts your credibility and presence.
Interested in stepping up your social media presence? Get a free quote from us today!