Don’t just pump out content, give them what they want.

With nearly every company posting content daily, it’s hard to feel as if you are getting enough attention through digital marketing. People’s timelines, newsfeeds and lives are filled with promotional content. With every passing moment, a new company is attempting to reach a potential customer through digital media tactics. […]

By | August 13th, 2016|blog, social media|0 Comments

Social Media fans should be earned, not bought

Many social media platforms have changed the game of digital marketing. Companies all over the world are using these digital marketing platforms such as LinkedIn, Facebook, Instagram and Twitter to reach their customers online. As the years have passed, the social media platforms have caught on to the marketing professionals’ use of their free services. [...]

By | August 10th, 2016|blog, social media|0 Comments

Instagram Story – Instagram’s newest feature

  When you signed onto your Instagram account, you may have noticed a change. On August 2, 2016, Instagram added a new way to share pictures with your followers. Its newest update is the “Instagram Story” feature, which you can find in a bar located at the top of your newsfeed. […]

By | August 5th, 2016|blog, social media|0 Comments

Social Media – Your Key to Success

As a digital marketer, you understand the importance social media has played in your digital marketing strategy. Social media is a great platform to reach a wide audience of your company’s potential customers. Through social media, you can interact with your fans and customers, monitor what is being said about your brand and market your [...]

By | August 3rd, 2016|blog, social media|0 Comments

Blogging for Business

By now, you have social media accounts and a website for you company, but do you have a blog? A blog is a “regularly updated website or webpage that is written in an informal or conversational style.” Typically blogs are written by one person, however, blogs have made their way to business webpages and have [...]

By | August 1st, 2016|blog, social media|0 Comments

Digital Marketing Lessons from Forrest Gump

1. Remember, “Life is like a box of chocolates. You never know what you’re going to get.” While, yes, it is important to have a strategic digital marketing plan prepared, life will always throw you curve balls. You never know if or when a crisis will happen within your company. When creating and scheduling content, [...]

By | July 29th, 2016|blog, social media|0 Comments

Plagiarism – a digital issue and how to “Trump” it!

Remember when you were in grade school and your teachers explained plagiarism? In case you’ve forgotten, the act of plagiarism occurs when someone takes another person’s work, passing it off as their own. In school, your teachers threatened to fail you for committing this act. In college, it was punishable by expulsion. But what happens [...]

By | July 22nd, 2016|blog, social media|0 Comments

Instagram 101 – Social Media Basics

Instagram is a hugely successful online platform that should not be overlooked by your company’s social media marketing strategy. In fact, if you haven’t set up your business Instagram account, you should do so sooner rather than later. Instagram is a visual-based platform that allows users to post pictures and videos along with a caption. [...]

By | July 18th, 2016|blog, social media|0 Comments

Kim Kardashian – Talentless or Media Genius?

Dare I say it? Should we be looking up to Kim Kardashian? No, I’m not suggesting that we should all get our own reality television shows and marry the equally egotistical rapper, Kanye West. What I am suggesting is that we take a moment and look at her through a professional lens. She knows how [...]

By | July 17th, 2016|blog, social media|0 Comments

Behind the phenomenon: Pokémon Go

Behind the phenomenon: Pokémon Go No. You didn’t travel back in time. The last time you even thought about Pokémon, you were most likely a decade younger and had never even dreamed of the digital world we live in today. But now, its 2016 and Nintendo’s Pokémon has taken the world by storm yet again. [...]

By | July 15th, 2016|blog, social media|0 Comments