social media

/social media

Which Social Media Network Does My Business Need?

In short, it depends. The longer (and better) answer considers your business goals as well as who your customer is. Yes, this requires research and patience!But stick with it, and I promise that you’ll eventually find the answers you seek. Facebook Used by both men and women, Facebook has always appealed to the younger generations. [...]

By | January 24th, 2017|social media|0 Comments

Why Your Business Needs Social Listening

You may have heard of social monitoring. Although it is sometimes used interchangeably with listening, it’s not the same thing. Monitoring is a lot like investigation where your main goal is to collect information. Listening requires further thought to identify opportunities you may not see upon first glance. It goes beyond watching and responding to [...]

By | January 20th, 2017|social media|0 Comments

How To Use Social Media Influencers To Generate More Business

Tapping into influencer marketing is a wonderful way to build your social media following quickly. In fact, social influencers can be everywhere, you only need to seek them out. But, why should you? For one very important reason: key influencers give you instant access to an already engaged audience. Because this highly-targeted strategy is becoming [...]

By | January 20th, 2017|social media|0 Comments

How To Use A Buyer Persona To Reach Your Real Customers

If your buyer persona hasn’t been modified since it was first built, now’s a great time to refresh it! If you’re creating a customer character for the first time, please read on as well. A buyer persona allows you to attract customers who are most likely to purchase your product or service. By connecting with [...]

By | January 17th, 2017|social media|0 Comments

Social Media in Healthcare

Social media is often used in marketing and advertising efforts by business large and small, but healthcare providers have to position themselves somewhat differently than a typical business. Healthcare providers should aim for branding and value-based communication in their social media and they should always stick to their modus operandi: promoting a healthy community. Healthcare [...]

By | December 1st, 2016|blog, social media|0 Comments

How Do You Compare to Your Competition

When you are a business owner, you’ve got a lot on your plate. Despite your hardest work and the amount of effort you put in, somehow your competitors are still outranking you on search engine result pages (SERPs) and getting more attention on social media platforms. What are they doing that you aren’t? There are [...]

By | October 1st, 2016|SEO, social media|0 Comments

Engage with your Audience

People around the world have mobile devices with access to social media at their fingertips. Marketers in today’s day and age have an amazing opportunity that wasn’t available to marketers in the past. Social media is a great tool for digital marketing strategies because its, well, social. It allows the customers and audience to reach [...]

By | August 28th, 2016|blog, marketing, social media|0 Comments

Patience Leads to Social Media Results

Take time creating your digital marketing strategy to achieve long-term success. Many of us are far too impatient. We live in a world where we expect immediate results. However as social media marketing professionals, we should know there’s no such thing as instant results. We’ve all been there. We get a new client and they [...]

By | August 27th, 2016|blog, social media|0 Comments

Don’t just pump out content, give them what they want.

With nearly every company posting content daily, it’s hard to feel as if you are getting enough attention through digital marketing. People’s timelines, newsfeeds and lives are filled with promotional content. With every passing moment, a new company is attempting to reach a potential customer through digital media tactics. […]

By | August 13th, 2016|blog, social media|0 Comments