These days, ads on Facebook are a common sight. They pop up in between your friend’s posts on your timeline, and whether you’re just browsing or considering purchasing one for your business, the question has probably come into your mind: do Facebook ads work?

Before you go any further, the shortest answer is: yes, they do work. Incredibly well, according to some sources. Facebook ads work differently from other forms of advertising, namely in that it helps you to target your business to people who have shown interest in the types of things your business offers. Luckily, this isn’t done directly by Facebook, but rather by you and your marketing team. The most effective part of these ads is that they work in the specific ways that people use Facebook, so they don’t seem out of place as users are browsing.

So, now that you know a little bit about how they work, what makes Facebook ads work so well? A little bit of it is down to Facebook’s immense audience—about 1.5 billion people. What that means is that your company’s ad has tremendous potential to reach the kinds of people that you want it to. It also means that no other social network has the same reach as Facebook, so if you’re considering social advertising, Facebook is definitely the place to go if you want to make sure your ad is seen. For this reason and this reason alone, Facebook ads definitely work.

While it’s clear that Facebook ads work, there’s some debate as to whether or not it’s worth it because the platform is seeing decreases in usage. While it’s true that it’s not seeing as many new users as it has in the past, it’s still the most used social media services platform on the market, and definitely worth your time, energy, and investment.

So, when pondering the question of whether or not Facebook ads work, it’s important to consider not only how Facebook allows you to target the customers most likely to take advantage of your products or services, but also allows you to reach the largest potential audience organically. To consider the best possible purchase for your advertising budget, definitely consider Facebook.