With nearly every company posting content daily, it’s hard to feel as if you are getting enough attention through digital marketing. People’s timelines, newsfeeds and lives are filled with promotional content. With every passing moment, a new company is attempting to reach a potential customer through digital media tactics.

We’ve become so accustomed to the hustle and bustle that it’s become difficult for even the best of digital marketers to stay on top of their game when it coitames to creating content built for their targeted audience. You may find yourself struggling to reach your audience despite having many followers on Social Media services channels and regular website visitors. As always, we have an excellent solution to your problem.

When creating content for your brand, make sure you address these questions. First, are you publishing the content with the highest value? Would anyone willingly read your blog post or article? Would someone care about your brand? What makes your brand stand out amongst its competition?

Instead of pumping out mediocre article after article, it’s time to start something new. Rather than boast about your brand and its products to no end, stop writing and start listening. Listen to your customers and understand their wants and needs. Pay attention to the topics and things they show interest in. Monitor what they are saying about your brand and its competition.

By understanding and getting to know your audience of potential customers, you will be able to provide them with content they’ll not only want to read, but that they’ll like and potentially share with others.

Remember, taking care of current customers is easier than finding new customers. Think of digital marketing or email marketing as not only a great way to promote your brand online, but also, a way to provide excellent customer service.

By developing and posting content created for your specific audience, you’re killing two birds with one stone- you’re marketing your brand and providing your customers with excellent service.

IMG_3569

Marli Harrelson recently moved to the Tampa area after graduating from The University of Alabama with a degree in Communication and Information Sciences. When she’s not on social media, she’s traveling, eating or watching college football.