People around the world have mobile devices with access to social media at their fingertips. Marketers in today’s day and age have an amazing opportunity that wasn’t available to marketers in the past. Social media is a great tool for digital marketing strategies because its, well, social. It allows the customers and audience to reach the brand 24/7. Your business can interact with potential customers digitally, providing excellent customer service around the clock.

Through social media alone, digital marketers can get their brand noticed, build an online community, engage with their audience and establish trust. Reaching digital marketing goals has never been easier.

Yet, some social media marketers struggle. Some miss out on social media’s many tools and don’t reap its benefits.  Many marketers schedule content out weeks in advance and never sign into the actual accounts to interact with their audience. Months down the road, they think they’ve wasted their time because they haven’t seen any considerable or measurable business result.

In order to see any success in digital marketing and social media, you must be willing to put in the work. Interacting with your audience will allow them to connect with you while gaining their trust and loyalty. Engaging with your audience is an easy task, yet so many marketers skip this pivotal step in their marketing strategy.

By getting to know your audience, you will be better equipped to provide them with what they want. Understanding their likes, wants and needs will allow you to create content that they’ll read and, more importantly, share.

Begin by monitoring what’s being said about your brand. Search your business on social media sites and see what’s being said. Whether it’s negative or positive, reach out to them and engage in conversation. If it was negative, see how you can turn the conversation into a positive customer service interaction. Then, begin learning your audience’s interests and create content based on that. Soon, you’ll have an active tribe of followers.