With so many social media marketing tools available to your Tampa business, how do you choose the best one? You could use a trial and error strategy, starting with a few of the best-known tools such as Buffer and Hootsuite. This strategy certainly works, but it may take more time and money than you have.

Another option is to first determine what your social media marketing tool must do, in order to meet your Tampa business goals. This requires a keen understanding of your priorities as a brand and a team. Although this type of awareness may currently be lacking in your business, it’s always there for the taking.

We suggest you start by asking yourself (and your team) the following questions.

#1: What do you hope to accomplish on social media?
Worthy goals include driving website traffic, generating leads, and providing customer service support.

Brand awareness is another common goal that many people mention, but few fully understand. Perhaps because it’s hard to imagine your brand standing shoulder-to-shoulder with icons such as McDonald’s and Pepsi-Cola. Certainly, it is no simple feat, but it CAN BE accomplished once you have a clear understanding of your brand voice as well as your goals.

#2: What are your five requisite features?
Don’t just pick the first five features that come to mind. Spend a bit of time brainstorming first. Aim for a list of 20 specific features by thinking about the activities you perform on a daily, weekly or monthly basis. Think about which social media platforms you’ll be actively participating on. Consider how you’ll measure and report on the success of your social media marketing endeavors. Social listening and a shared team interface are two additional features to take into account.

#3: Why did you start looking for a new social media tool?
Something triggered you to start this search, and it likely left a negative memory in its wake. Uncovering that “something” is essential to finding the right social media tool for your team. Once you’ve identified the underlying problem, make sure to add it to the requisite feature list.

These tools will greatly assist the social media marketing efforts of your Tampa business. But just like any tool, you’ll need a little time to learn how to use each one properly. For those short on time, consider hiring Venerate Media Group to handle your social media marketing. Call (813) 693-2167 to set up an appointment where we can better discuss your digital marketing needs!