Though it seems a new social network pops up all the time, there are really only a handful of platforms that you need to focus on for social media marketing success. Twitter tops the list. Follow this advice to start taking advantage of Twitter’s marketing ability.

As with every marketing strategy, to be successful on Twitter – you must first set your goals. You’re limited to 140 characters on Twitter so it’s helpful to plan who you’re trying to reach and what you’re trying to say. When selecting your goals, be S.M.A.R.T about it. This stands for specific, measurable, attainable, relevant and timely.

Once you’ve chosen your objectives, start listening socially even if the conversation doesn’t directly involve your brand. As long as it’s relevant to your business and your customer, it’s a worthwhile conversation to monitor and engage in. Pay special attention to the topics being mentioned or similar issues that continually pop up. Use your customer’s feedback to make your products and services even better!

Because the lifespan of a tweet is a mere 24 minutes, it’s essential that you’re only tweeting when your audience is online. This ideal period of time can sometimes be hard to pin down. Experiment with different times until you find the sweet spot, then make sure you’re consistently tweeting at the right times by scheduling them in advance.

On Twitter, hashtags are more than just helpful, they’re a necessity! Because hashtags are used to organize information, using the right ones ensures your tweets are seen by as many people as possible. While it’s a good idea to use popular hashtags, it’s also great to mix in ones you create yourself. Just make sure to limit the ones you develop and only use hashtags when they fit a specific purpose. Ideally, you would use these special hashtags for a campaign or to achieve another long-term goal.

In more recent years, Twitter has adapted to allow multimedia in tweets. By including GIFS, videos, polls and photos, it will make your tweets more engaging within the Twitter feed.

If you really want to get your Twitter rockin’, consider hosting a chat. This can increase visibility of your brand while also building relationships with customers and key influences. Holding a Twitter chat is easier than you think – it only requires a shared hashtag, a set time and other interested people to chat with.

And finally, your Twitter marketing should also include some form of measurement. Keep an eye on your number of followers – it should always be growing and doing so consistently. Watch which tweets are getting the most engagement,and see if you can determine why. Identify who your biggest influencers are, and think about mutually-beneficial ways to partner with them.

As you can see, Twitter offers endless marketing opportunities. As such, there are many more social media metrics to measure beyond Twitter. Could your small business use our social media marketing services to achieve growth? Contact Venerate Media Group today!