Imagine this: you’ve been doing your best with your company’s social media accounts. You’ve boosted your reach as far as you can, you’re engaging with your customer base every day, you’re hearing positive things. It’s very encouraging for your brand. Now imagine that you could somehow boost your sales with those positive social media impressions. That would be huge! Luckily, there are several ways you can use your social media presence to boost your sales.

Now, there’s no surefire way to boost your sales through social media, but one tactic that’s very important to try is to monitor conversations about your business. There’s a lot of reasons to do this. Just to name a few, monitoring conversations will allow you to generate new leads, reward brand loyalists, reach out to unsatisfied customers, and identify rough spots in your company’s process, just to name a few. You’ll find your company’s reputation should grow when you’re actively a part of the conversation around your brand. The success stories are out there.

Not only can you use your social media presence and channels as a way to reach out to your customers, you can also use it as a channel to directly boost sales. Platforms like Pinterest and Facebook actually make items buyable directly from their platform. This tactic makes it quick and painless for your customers to see a product that speaks to them and purchase it. Generally, when you streamline your process for your customers, they’ll respond positively, though it’s possible to alienate some of your base who can see these tactics as shameless. Be sure to use this option carefully.

A powerful way to use social media to boost your sales is to feature user-generated content. Just like the name suggests, this is content that is created by your fans and followers. Sometimes this can occur naturally, if your brand is inspiring in that way, but you can also drive your base to content creation through strategic use of contests and giveaways. The best part of user-generated content is that it allows your fans to feel like they’re a part of a larger community surrounding your product. The feeling of goodwill that comes with this can definitely be useful in boosting your sales.

While these are some great ideas to boost your sales using your social media presence, this is by no means an exhaustive list. The most important thing is to keep an open mind when it comes to using your social media. It’s an invaluable tool that connects you directly to your customer base.