If your target audience contains people aged 18 to 34 who live in the United States, then Snapchat is a worthy platform your small business should consider for its social media marketing services. Although it started off skewed towards 18-year-olds, more than 50 percent of new users signing up for the app are over the age of 25.
Snapchat has accomplished a lot in its four short years as a social media application. Most recently, it has expanded its advertising options making now the perfect opportunity for your first foray into Snapchat marketing. Among other features, Snapchat now has Snap Ads Between Stories. These are 10-second skippable ads inserted between snapchat stories that appear while transitioning from one story to the next. Businesses can select options for when a user swipes up on their content. Options include pointing the user to a website, sending them to a video or encouraging them to install an app.
Geofilters are another great marketing tool for Snapchat. Put simply, a geofilter contains small art graphics made to lay over a Snap (aka Snapchat image). You have two to choose from including an on-Demand Geofilter and a Sponsored Geofilter. The On-Demand version is a much more affordable option which starts at $5 while the Sponsored Geofilter can cost thousands of dollars. An On-Demand geofilter is used to drive traffic to a particular location because it is only available once a Snapchatter has reached a particular area. Sponsored geofilters are ideal for national appreciation days because they’re not tied to specific locations. Hence, their high price tag.
Businesses who wish to increase the purchasing motivation of potential buyers should consider a Snapchat sponsored lens.This is a playful way to inject some fun into your brand. Many well-known brands like Taco Bell and Gatorade have successfully created sponsored lenses that are entertaining yet still relevant to their product. However, unknown brands still have a chance to make an impact! Perhaps the most well-known and unbranded original Snapchat lens is the puking rainbow designed by Snapchat itself.
Still not convinced that Snapchat is a viable social media marketing service to focus on for your small business? During collaboration with Media Science, Snap chat set out to determine the effectiveness of Snapchat Ads. After testing, Snapchat declared their “ads garnered twice the visual attention of Facebook and 1.5 times more than Instagram.” Those already using these two platforms would do well to consider Snapchat as a feasible digital marketing alternative!