In our humble opinion, the best way to start a new year is by analyzing the old one. Read on for six ideas to do just that.

  1. Clean up your email lists. It’s only natural for your list to decay over time. And it happens faster than you think. The best way to keep your database relevant is by consistently checking for and deleting dead email accounts.
  1. Look closely at your buyer persona. Are you asking the right questions to get the answers you need? Maybe your buyer has changed or maybe your service has changed. This is the time to take a magnifier to who your ideal buyer is, and what he or she wants.

If you don’t have a persona, learn how to construct one with this blog post How To Use A Buyer Persona To Reach Your Real Customers.

  1. Review your website. Is everything loading properly and quickly? Do all of the links work? Imagine you are a customer and actually use your website like they would. Try it on all formats: phone, tablet, personal computer, mac. Do you notice any frustrating quirks that degrade your user experience?Fix these ASAP!
  1. Evaluate past content. If something previously performed well, see if there’s an opportunity to expand on that idea via new content. Don’t forget about prior content that didn’t perform well! There’s a reason why it didn’t work, and finding that “why” can be just as beneficial to your understanding of the customer!
  1. Analyze your social media presence. Consider updating all of your images, including cover pages, background photos and profile pictures. Find out if you’re missing opportunities on another platform. Use this opportunity to reconfigure your content and posting strategy.
  1. Get better at social media listening. Also, do it more often. You may be tracking mentions of your twitter handle, but are you also watching for close alternatives to your brand name? Both with and without the @ symbol? If not, you’re missing out on more conversations than you think!

To get the most out of social media listening, you’ll first want to identify what you hope to gain. For more information on how to do that, check out this Sprout Social blog post.

What tips do you have to keep your digital marketing strategy fresh? Be sure to comment below!