Utilizing the right keywords will vastly improve the SEO strategy for your Tampa business. But how do you find these elusive keywords? Read on for a few of our best suggestions.
Start by making a list of vital and relevant topics based around your business. Your goal is to pick five general topics which will be the focus for most of your content. Use your buyer persona to identify words people might search for when looking for a company like yours. Look for popular blog post and forum topics. Another strategy is to join 2-3 LinkedIn groups which are relevant to your business and are made up of members who fit your target audience. Pay attention to the keywords they use and file them for possible later use as a new SEO keyword.
Use this time to brainstorm similar phrases people might search with. Now is not the time for editing, just focus on letting your ideas flow! If you start struggling after a few ideas, try a google search! Type in one of the search phrases you’ve already come up with, then head to the bottom of the results page. Here is where google lists additional search suggestions. Use these ideas as is or go even further down the rabbit hole by typing them in to view more search suggestions!
One of the best places for keyword inspiration comes from your competition. Take a look at which keywords your competitors are using and consider adding them to your list as well. One way to do this for free is with SEMrush. It provides a free report generated for any domain name you enter.
Finding the right mix of head and long-tail keywords is essential to the success of SEO for your Tampa business! Head keywords are typically one to three generic words while long-tail keywords are more specific phrases of more than three words. While head keywords typically generate the highest search volume, using long-tail keywords allows you to really hone in on your target audience. Additionally, long-tail keywords are also easier to rank for because there’s typically less competition.
Although there is no hard and fast rule for the size of your keyword list, you do want to narrow down your options as much as possible. Start by referring each keyword back to your 5 categories, checking for any out lines along the way. Also, if you end up with a huge number of keywords for one particular category, focus on cutting there first. Next, take a good look at your list to see if any keywords seem particularly difficult to rank for due to high search volume. Keywords with low search volume may also be best left off your list.Finally, consider leaving off any terms with ambiguous meanings.
Having a better understanding of SEO doesn’t mean you have to do it yourself. Could you use help with the SEO strategy for your Tampa business? Venerate Media Group is only a phone call away at (800) 674-8641 You can also reach out to us online!