When handled by the right social media services experts, social media becomes an incredibly valuable tool to have in your business kit. It should result in a better experience for your customers as well as increased revenue for your business. If this isn’t happening, it’s time to make some adjustments.
Apply the following three suggestions to increase the success of your social media efforts in Tampa.
- Make buying easy.
Believe me when I say that nothing frustrates a potential customer more than an overly complicated process, especially when it’s keeping them from buying something. A skilled website designer can help keep your website sales funnel simple by eliminating any unnecessary information or page click-throughs.
A straightforward approach is what works best – both on your website and with your social media in Tampa. Every piece of content you publish on social media should seek to entice the reader towards a specific action. Additionally, it should set the correct expectations for what is on the other end of that link.
- Focus on the platforms your customers use.
Your customer only has so much time in a day to dedicate towards their social media activities. When time and resources are limited, it’s wise to learn which platforms your customers are using and focus your efforts there.A social media audit can reveal exactly what you need to know; however, it also requires that you understand your social media audience. If you haven’t performed this vital task yet, do so now!
- Ask for customer reviews.
Building brand loyalty and gaining new customers are two of the best outcomes you can achieve with an exceptional content marketing plan. One way to reach both is with a customer review. You may not realize it, but recent studies have shown nearly 40% of American adults read customer reviews before making a decision to buy. However, much fewer than that go back to write a review after using your product.
With just a bit of encouragement, you can easily gain more customer reviews. Aside from emailing or calling your customers directly to ask for a review, you can also use social media in a similar fashion. It starts with social listening and it ends with a well-thought out response appropriate for that particular situation.
Are you ready to improve your social media selling efforts in Tampa, yet don’t have the time to do it yourself? That’s what Venerate Media Group is here for! Give us a call at (813) 693-2167 or connect with us digitally.