Your business wants to reach all the customers that it can, right? There’s one small problem: no one seems to want to watch your videos. What can you do? The answer can be fairly simple, as it turns out. Here are some easy ways to engage your audience and boost your sales.
Our first tip might seem like a no-brainer at first: spark your viewer’s curiosity. A simple way to do this is to ask your viewers a question. When you start with a question, your viewer might think they know the answer and watch simply to find out if they’re right, or they might not know the answer and want to find out. Either way leads to more views and more potential customers. Asking a question and leaving it unanswered makes your viewers want to know what you have to say.
Curiosity isn’t often enough to keep your viewers interested, however. As with any creative project, it’s important to hook your viewer. A TV show will often start with an engaging opening scene or sequence. A book or news article will try to catch your attention in the first sentence. The same should be true for your video. Studies have shown that if a viewer is engaged within the first 3 seconds, they’ll typically watch for 30 seconds or more, so be sure to hook your viewer!
A good public speaking tactic, especially when you’re looking to inspire change from your listeners, is to end on a “call to action.” Simply put, this means to challenge your audience to do something about the topic you’re speaking about. As a promotional tool, your video’s call to action will almost always relate to your business’s products or services, but you should strive to be subtle about that point. People are less likely to take your message, and by extension, your company, seriously if they think they’re watching a commercial. Which brings us to our next tip…
Our final tip should also come as no surprise: tell a story. People learn from stories, which is why a person is more likely to listen to you talk if they think there’s a narrative to follow. More importantly, telling a story activates your viewer’s empathy, making your viewer more easily able to imagine feeling what the people in the story are feeling.