Content Marketing is a strategic way of distributing information to potential buyers. Here’s how it works… Your brand consistently gives away valuable advice. This in turn, creates customers who are loyal to your business. It’s a simple idea, yet it’s incredibly effective!
Developing your content marketing plan should be a well-thought out process that always starts with mission statement. This statement outlines the ultimate purpose of your company as well as the beliefs that support it. Always remember that no piece of content should ever be created unless it supports your mission!
Creating and following a written content marketing plan is one of the biggest differences between a savvy content marketer and an amateur. The following advice will help you form your plan:
#1.Set Your Goals: Choose two or three objectives that you wish to achieve through content marketing. Generating leads, raising brand awareness and building your email list are three examples of possible content marketing goals.
#2.Understand Your Customer: Do you know which social media networks they use? Do you understand what type of content they enjoy the most? You’ll have a hard time reaching your customer unless you ask yourself these questions. If you don’t know the answer, figure it out. There are a few ways to do this such as, conducting in-person interviews, sending out email surveys and polling your social media fans.
#3.Determine Your Content Categories: The type of content your audience likes should be taken into account as well as your own content skills. If you’re great at manipulating images, then creating unique visuals should be high on your list. A few other topics to consider are instructional articles, testimonials, relevant quotes and info-graphics.
#4. Know Why You’re Different: With so much content being produced every minute of every hour of every day – you’ll have a difficult time standing out unless you find what makes your content special. It starts with researching your competition and ends with you filling a niche that is currently being overlooked within your industry.
#5. Build Your Knowledge: Marketing stops for no (wo)man. You must continuously educate yourself about current digital trends. Again, watch your competition, but also look at what the leaders who run these businesses are doing.
#6: Include SEO: Without the proper SEO, even the best content can end up ignored by the search engines! Optimizing your content with smart, relevant keywords allows the search engines to better understand the value your website is providing.
As you can see, there’s a tremendous amount of work that goes into creating a content marketing plan! If this sounds like too much to handle on your own, our team at Venerate Media Group is happy to take over the social media marketing services for your small business. In fact, here’s a list of our social media services.