In terms of social media services for companies in Tampa, it can be hard to come up with a cohesive strategy for marketing. Social media services are constantly changing, making it difficult for any Tampa company to come up with a proven approach to using it for marketing. However, in cases where it works, it’s undeniably a valuable tool. With that in mind, here are some tips your Tampa business can try to improve your Facebook marketing efforts. These strategies may also work for other social media services, but are designed to be used primarily on Facebook.

With a share-centric platform like Facebook, it’s key to make sure that you’re using content to your advantage. With that in mind, it’s better to link from your company Facebook account to pages that contain actual content instead of links directly to your company store page. When something looks more like a story than an ad, it’s more likely to catch a Facebook user’s attention and hold it than if it looks like a direct advertisement, making the people you reach more likely to make connections to your company.

Speaking of content marketing, another tactic you can use that’s similar is to use your Facebook page to post photos and videos that preview content on your company blog. Using a short video to talk about an upcoming blog post or a snippet of an infographic can, again, capture your audience’s attention and drive through traffic from Facebook to your website. Think of it like the “jump” in a blog article—designed to give a short taste of the content without spoiling everything.

Finally, try running a contest or a sweepstakes from your Facebook page. This is one of the best ways to increase engagement and awareness for your company’s brand. Urge your Facebook followers to submit a photo, or start a caption contest, or even offer some kind of prize. The key here is going to be making these contests easy to enter and making sure your prize is somehow related to your brand. Other than that, you can’t really go wrong.

There are other tips you can try to drive your Facebook engagement, but these are a solid start.