In the fast-paced business world, things move fast. When it comes to social media services, however, nothing seems to move faster than Twitter. Although it’s fast-paced, though, this social media service can be a powerful tool for your Tampa business. Twitter has different rules than other social media services, though, so knowing how to best use it to maximize your exposure in Tampa and the world can be tricky. Try the following to see if you can make it work for you.

First, consider scheduling your tweets. Using a scheduling service or app to make sure that your company’s Twitter feed is always relevant is one way to stay on top. Twitter feeds are constantly changing, and can move at a very high rate depending on how many accounts your followers follow. It’s easy to get lost in the shuffle, so making sure that your account tweets often is key, though it’s also important to strike a balance between content overload and content drought.

If your Twitter account shares content from other sources, tools like BuzzSumo can help you curate relevant content that’s guaranteed to engage your readers. Obviously this approach isn’t for every social media account, as it may seem counterproductive to drive your clients to another page over yours, but you should never underestimate the power of linkbacks.

Similar to content marketing, influencer marketing is also a powerful strategy. Twitter is all about posting quick, engaging content that people can identify with and spread among their followers. Luckily, with tools like BuzzSumo, you can identify powerful influencers in your network and reach out to them to retweet your tweets. More often than not, influencers will do so without much reward as sharing content can often be its own reward.

While not exactly foolproof, these tips and tricks can help you succeed in the fast-paced world of Twitter. As always, this platform moves very quickly and these ideas might not even be the same tomorrow, let alone months from now, so make sure your do your research. While the exact services might not carry through, though, the ideas will as long as the platform endures.