Social media has come a long way in its relatively short existence, and few of us could imagine a future without it. After all, we are social creatures by nature.
However, if you’re going to use social media (and most people already are) it’s prudent to learn about the risks involved. Specifically, what are the social media risks your Tampa business should be most concerned with? That’s exactly what we plan to discuss…
1. Phishing Scams
You know you’ve hit gold when the scammers get involved. First, they tried conventional mail. Next, it was electronic mail. And now, they’ve made their home on social media.
Scam links were quite prominent in the past, but less so in recent years. This is because many social media platforms have developed protection against this type of scam. They’ve become better and better at spotting and removing them.
During this time, phishing scams made their way onto the scene. They’ve become quite common, easily adapting when necessary. It started as an advance-fee email from the now infamous Nigerian Prince promising large sums of money with just a teeny tiny deposit from you upfront. On social media, it evolved into a “fake friend” pretending to be someone you know. But it’s always the same story.
No matter the situation, always be wary of anyone who asks you to reveal personal information such as your bank account or social security number.
2. Man-made mistakes
Whether it’s a post sent out at an inappropriate time, or simply one that contains indecent images and offensive text – this type of mistake can always be traced back to one (or several) people. And the results can be devastating.
When human error is involved, it’s usually due to a lack of employee training. Avoid making common social media blunders as your Tampa business by first, confirming your employees understand how to properly use the various social media platforms your brand frequents.
Next, establish a social media policy to be followed by all employees. It should include guidelines for what to share on social media as well as what not to share. It should also contain details about your brand identity as well as your social media audience. Once your policy has been created, set a time for review and revision.
As you can see, with a little know-how, you can easily elude two of the most common social media security threats to your Tampa brand! For more expert advice about social media, check out the Venerate Digital Media blog! To schedule a meeting with our team, call (813) 693-2167.