Hosting a contest, or a giveaway using social media services is a great idea for your brand. But, make sure you use it effectively. There are many contests out there that fall flat because they all have some common pitfalls. Namely that they used social media services incorrectly to promote their contest.
To avoid these pitfalls, make sure you do the following: promote a valuable prize, put together a good content marketing campaign, and promote your contest! This will allow you to create a lot of buzz through social media services.
So, what are the advantages of hosting a contest? First off, it will generate a lot of chatter around your brand. By making it something worthwhile, people will gravitate towards compounding on that buzz. Prizes that aren’t worth people’s time will end up causing your contest to collapse.
Here are three simple things to remember when creating a contest:
- Let your audience have enough time to sign up, but not too much time that they forget about the contest. Keep it time sensitive!
- Make sure the prize is valuable. By making it meaningful, your audience will actively participate.
- Don’t let your audience off the hook too easily. Rather than making it an easy click to enter button, make it a more involved process to enter.
If you read the last one scratching your head, let us explain. The contests aren’t only about getting your audience engaged. They are also about generating more leads or adding more followers. By asking your audience for more info, you will be able to get two things out of the contest.
You want your contest to be meaningful for your brand. It’s not enough to just have the contest. You need to also have more followers as a result of it. But, at the same time you don’t want a whole slew of bots or profiles with low engagement rates. To avoid this mishap, require likes, shares, and comments to be necessary in order to enter the contest.
Don’t forget that the contests that are the most successful are the ones with the best engagements opportunities. So get your audience involved and engaged. Interested in stepping up your social media presence? Get a free quote from us today!