In order for your brand to have an online presence, it needs to invest in a PPC (pay per click) campaign. It’s a necessity for any brand that is striving to use digital marketing effectively. Many small businesses may think that a PPC campaign wouldn’t benefit them, when in reality it would. A PPC campaign can help your business capture more leads that turn into actual paying customers. It’s a fantastic way to reach out to potential customers and provide them with the product or services that they are seeking. This great tool puts your business front and center of prospective clients!
Before diving into the three main reasons why you need a PPC campaign, it’s important to go over what PPC is exactly. With PPC you can budget your ads to specifically targeted audiences. The way it works is that you pay for your ad only if someone clicks on your ad. Your business gets to advertise on the coveted page one of Google without breaking the bank. With PPC you are only putting your ads in front of ideal targets that will click on your ad and end up paying for your good or service, thereby making the cost of the click worth it. Here is why your business needs to invest in a PPC campaign:
- PPC is Cost Effective
Small businesses shy away from PPC campaigns because they believe that it is too costly and a waste of money. This is due to shady PPC companies and fraudulent practices that seek to squeeze money out of unsuspecting businesses that don’t understand how PPC works. Avoid falling prey to these companies by following some simple guidelines. First, start off with a small campaign that isn’t too costly. With a service like Adwords, you will be able to effectively monitor the success or failure of your campaign. Next, take a look at successful competitor PPC campaigns. See what they are doing correctly and try to mimic their successful practices. Also, find keywords that are profitable and cost effective.
- PPC Allows You To Utilize Retargeting
Retargeting is an effective way to increase your conversion rate. This tool is geared towards users that visited your website but for whatever reason didn’t buy anything. With retargeting, you can create specific ads that can entice people to come back to your website to complete a purchase. For example, a potential customer might go on your website looking to buy a fridge. They might spend a few seconds and leave for another website. On that other website, they can see an ad for your business, showcasing the fridge or product they were looking at. This will help them come back to your website to purchase your product or service. Maybe this time the ad will give them a discount code that will motivate them to make a purchase right then and there.
- PPC Allows For More Targeted Website Traffic
Having people visit your website is good, but having targeting users that can potentially lead to more sales is even better! With a PPC campaign, you can achieve those results. For example, with Google Ads, you can choose which keywords will appear at the top of a Google search results page. Therefore, people that are searching for something specific can be routed to your website quicker. Due to this, PPC is a fast way to drive traffic to your website. Paired with an excellent SEO setup, your small business can become quite an online digital force.
If you are interested in stepping up your digital marketing game with a PPC campaign, then visit our website for a free quote from us today!