Alexa, Siri, Cortana, and Google Assistant aren’t going anywhere, anytime soon. So that means your social media services need to adjust for the future of voice search. Almost every smartphone can be asked questions, via voice. Additionally, home based voice systems are on the rise as well. The future is looking like voice search will take over a big chunk of screen time. So, are your social media services prepared for that? Take a look at three ways to utilize SEO with voice search.
Featured Snippets So how can you use social media services to take advantage of voice search? Well, one good place to start is featured snippets. These are the answers you get when Googling a question. Google Assistant pulls its answers from here when asked a question too. So how can your website be featured here? Well, try answering specific questions. Or try answering in the form of a list. This tends to be quite successful as being a featured snippet. Finally, make sure your answers are conversational, since that’s how the questions will be asked.
Local SEO A lot of people use voice search to look for business information, so make sure to take advantage of that. Is your Google My Business Page set up and accurate? Also keep in mind what a customer may ask. They may say “where is the nearest BBQ restaurant” or ask “what are their hours.” So make sure your info is up to date. The last thing you would want to do is steer a potential customer wrong and therefore lose business and hurt your reputation!
Mobile Optimization Voice search is mostly used on mobile devices, so that means your website has to be mobile-user friendly/optimized. Your business cannot afford to not be! If your page takes too long to load, then chances are most people are going to be bounced back or leave the site. So, don’t be left in the dust. Make sure you website’s speed is up to par with mobile users on the go.
With technology always being new and innovative, it’s time to make sure your business is too and Utilize SEO with voice search. Interested in stepping up your social media presence? Get a free quote from us today!