Your company’s social media profile is an extension of your business. Ignore it and your brand will suffer. Come off as too fake and your brand will suffer. So why not make sure that you have the right social media service helping you out. Make sure you have an online presence across the core social media services and platforms to ensure you hit the right spots. Check out these tips that your business NEEDS in order to compete.
Your social media profiles won’t grow over night. They also won’t become huge with little to no work. You have to work hard and be consistent. Grow your following and give your audience a reason to follow your account. Whatever you do, don’t let your social media accounts and services become an online graveyard. That will be a huge turnoff for your viewers/customers. Plan on what you want to say and why. It’s also important to find a voice for your profile. Your brand need’s to have a human element so that your followers don’t think you are just a robot regurgitating content.
Instead of shoving your products in everyone’s face, pullback and listen. Social media is about connections and experiences. You want your followers to have a reason to be following your account. Also, use the engagements to your advantage. Look up all the times customers tweeted at businesses and in turn received excellent help. This is a win-win situation. Your brand gets more exposure and your customers leave happy. Remember, your followers and customers basically dictate the conversation, so try having your content reflect that.
3. Select Social Media Platforms
Don’t spread yourself too thin. There are plenty of platforms out there. If you try to be everywhere at once, you will soon find yourself nowhere. It also will be a drain on your resources and can impact your content. Instead, find your core platforms and stick to them. That way you can focus on creating great material and building your audience from there. You will also get the best ROI by sticking to a few platforms with great content rather than many with really terrible content.
4. Video Marketing
Video marketing is the hottest trend right now. Your business NEEDS to jump on this bandwagon. Platforms such as Snapchat and Instagram have pushed businesses into creating ephemeral content. So, find what out what works and start posting video content onto your social media accounts. Also, don’t forget to use GIFs! Twitter loves them as well.
5. Master Your Content
Figure out what is shareable. You want your followers to share your content so that their friends see it. Remember, you are trying to raise brand awareness. Give your followers something that they can relate to and share or tag their friends in. Also, it’s important to be aware of what works and what doesn’t. What works on Instagram or Snapchat, might not work on Linkedin.
Interested in stepping up your social media presence? Get a free quote from us today!