It’s almost impossible to ignore social media and its influence on everyday life. With the growth of social media we also see the opportunity it presents to businesses. Social media marketing has really taken off and proven that it can help a brand grow. Finding someone that can provide you the social media services to grow your brand is important. They can help you adapt to the change in consumer preferences or guide you on the new platform to expand on. Using a reliable team to deliver quality social media services is an important step in the right direction.
But sometimes you need to make sure you are taking advantage of the right platform. Many businesses might shy from Instagram because they are not familiar with the service. However, they have a massive user base that provides real opportunity for your business. Check out our website about the social media services we can provide your business with. Below are 5 reasons why you should look at Instagram for your brand.
Sometimes a picture really is worth a thousand words. Instagram is solely pictures and videos. Use them to your advantage. Visuals capture your eye and are more engaging than text. This is a great tool for your brand and for raising brand awareness. You can use the power of pictures and videos to catch the eye of consumers. This can then lead them to your site to purchase or use your product or service.Instagram gives your business the opportunity to showcase products and services in action. It also gives you the ability to show the human face of your brand. Try doing a behind the scenes video of your business. Let the customers know what they are buying into.
- Engagement Rates
It’s easy to be bombarded by ads on social media. But Instagram has an advantage when posting. Every time you post, your followers will be able to see it. They will also see your most recent posts because of how Instagram works. There is also a growing amount of ads popping in between posts that seem as if they are accounts you follow. The possibilities with Instagram are certainly worth taking a look at and acting on.
- Existing Business Presence
Your business might already be on Instagram. Customers may have posted about your business and you don’t even know it. Let’s say for example you own a burger joint. You can be sure people are coming in and taking pictures of the food and of your place. They also will likely be adding hashtags and location tags to their posts. This lets other people know where it is and therefore drive in new customers. Customers might also have pictures with your product in the photo, complete with your product’s name in the hashtag. Again, this is great exposure for your brand.It’s important to have a pulse on your Instagram presence. Create a personal account if you aren’t going to make one for your business. This way you will have the ability to monitor your brand and stay in the loop. When you are ready to make a brand account, you can then use it to your benefit.
- Building Your Brand
It used to be that you couldn’t include links in your posts. However, Instagram Stories changes that. With this new feature you can create short term content that includes a see more tab. This tab then auto-directs your viewers to whatever site you link it with. This is a great tool for time sensitive promos that you want to roll out.Another tool used on Instagram is updating links in your bio. This allows followers to see the newest content you want to direct them to. Don’t forget, the purpose of Instagram is to build your brand, not to sell directly. There are plenty of other platforms for that.Use Instagram to your advantage. Engage with your audience and build customer relationships. Share user-generated content, showcase your company’s values, and upload behind the scenes pictures and videos. It may not translate to producing new customers immediately but it will build trust around your brand.
Having the ability to target is extremely useful. Many other social media platforms offer this service as well. Adding a paid advertising campaign to your arsenal, could give you that leg up on the competition. Don’t forget, the more followers you gain, the larger your reach is.
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