Who says Google+ is dead? Despite the fact that it is being fractured off, it will remain to be used by millions of users, and instead will be more “focused” and centered on interests in common.
With that in mind, it is still possible to use Google+ and gain the benefits that come along with it. If your business maintains a social media presence and is considering expanding to Google+, or is currently incorporating it as part of its social media strategy, here are 5 ways to maximize the potential of Google+.
1) Expand Your Visibility with Google My Business
If your business is based locally, this is an excellent feature for you to take advantage of. Through a Google+ business listing, you can increase your visibility while allowing your customers to get directions to your location, reach out to you, and check out your website.
If you happen to have Youtube videos and photos on your page, they become very easy to find. Not only that, but your customers can even leave reviews on your Google+ page. All you have to do is to fill out as much information as you possibly can about your business. This serves as a major SEO booster as mobile search and marketing becomes increasingly relevant.
2) Become Part of a Community
What’s the point of having a social media presence if you are not going to connect and engage with other people? The best thing about Google+ is its ability to build and join communities based on your interests, passion, or hobbies. It could be about anything such as specific movies, sports, or shows. Within a community, you can connect with like-minded people through relevant posts and commentary. A great example of a community build around a specific interest is for the Hunger Games movie trilogy. That community alone has nearly 4 million followers. Remember aside from just creating a community, you can join ones in existence as well.
3) Segment Your Connections Through Circles
It is understandable that certain content may be relevant to a specific number of your connections. Make your life easier by segmenting your connections into circles. You can have circles just for friends, customers, influencers, or affiliates. Then you can cater your posts to target these specific circles.
4) Share Your Stories with Photos
At some point in your life, you must have been told that “a picture is worth a thousand words.” Well it can be true. Google+ has a vast amount of storage space that can be used to store high quality photos that can be further categorized into Things, People, and Places. Utilize the stories feature to create your own narrative account.
5) Organize Your Content with Collections
Not too long ago, Google introduced its new Collections feature, making it more easier to organize your content based on topic you share on Google+. This can include posts, pictures, or even blogs. It is recommendable that you include a substantial amount of third-party content in your collections as the primary purpose is share content that your audience is passionate about as opposed to promoting yourself.
In the past few months, claims were made that Google+ was on its last leg and that it would cease to exist soon. In reality, Google is focusing on narrowing it down and making it more focused while spinning off features such as Hangouts into its own unique product line. These changes have not diminished the value Google+ brings to online users, especially businesses. If you follow the points covered above, Google+ will serve your business well.
Tamer Mahmoud is a Social Media Content Coordinator at Venerate Media Group. Based in New York City, he is currently pursuing an MBA in International Business at Wagner College and plans to pursue a second MBA degree in Marketing. When not busy, he indulges in anything and everything pertaining to social media, be it following up on the latest news and trends or sharing his own insights via Twitter and LinkedIn.
Shah, P. (2015, August 18). 6 Google Features to Promote Your Business. Retrieved August 19, 2015, from http://www.socialmediaexaminer.com/6-google-features-to-promote-your-business/