So you’ve got a blog and some great content. You likely don’t have time to create new content as quickly as your audience can consume it. Content marketing is now the top source of SEO rankings, so you can’t afford to slack off on your blogging schedule.
There are many ways to repurpose and promote your existing content while at the same time keeping your audience’s attention. With a little creativity, you can edit and reuse some of the content you already have, with a fresh new look and perspective.
– Quote yourself on social media
If you have previous posts that generated a lot of engagement, you can quote yourself from that article. Better yet, create a shareable graphic that includes the quote to attach to a tweet or post.
-Create a ‘Best Of’ blog post:
This is an excellent way to repurpose your old content as well as boost your search engine rankings (or SEO). Create a blog post that includes a list of your other blog posts that relate to a certain topic, such as marketing, business, or social media.
-Share a blog image on social media:
Take an image from your blog to share with your social media audience. This works best for images such as infographics or quotes that can be used on their own.
-Turn your research into an infographic:
If you have had your fans complete a survey or any other type of research, create an infographic with the results or most significant findings. Online tools such as Piktochart, Canva and Infogram are resources that allow you to quickly create an infographic.
-Create a resource list:
As a thought leader, you already have posts on your website that outline the best tools, books, products, and resources. You can use these posts to create a blog post to compile them all into a resource list or guide. People love lists – and share them often – so use that to your advantage!
-Share old blog posts on social media:
Look at your analytics to determine which posts did well – the posts that were shared, tweeted, and retweeted the most. Put those articles back into circulation on your editorial calendar. This will help you continue to get shares and likes, and it will also give you a chance to put it in front of new fans and followers.