The internet gives us access to basically anything we want, instantly. However don’t believe everything you read on the internet. This old adage also rings true for social media services. If you go into social media blind, you could make a few costly blunders. Instead, try to find the right social media services that can help your brand. Below are five social media myths that we debunked for you.
- R.I.P. Twitter
Twitter is still alive and kicking. So, that means your social media services should still have you on that platform. It’s still a great way to connect with your audience and also allows you to join in on trending hashtags. So keep that profile active and continue to use it to grow your brand.
- BE ON EVERY PLATFORM
This is one of the biggest misconceptions about social media. You DON’T have to be on every single social media platform. It’s not necessary and won’t win you over customers. Instead, focus on a few core social media platforms. By directing your attention to those platforms, you can build real relationships with your audience and therefore elevate your brand.
- Only Post at Certain Times
Depending upon what your brand does, time of day doesn’t really matter. If you company is based on the eastern seaboard but the majority of your customers are in Italy, then who cares at what time you post. Posting at 12pm EST means your audience won’t see it until 5pm their time. So shift away from thinking about specific times on when to post.
- Daily Posting on Your Blog IS A MUST
Posting new content to your blog every single day is overboard. Think about all the content creators that are successful. They know they must produce meaningful and original content. Posting every day will bring about a lot of mundane and subpar posts. Instead, produce awesome content a few times a week. Make sure to keep your audience wanting more. Additionally, producing better content more spread apart will make them appreciate the effort you put in.
- Hard Work Makes the Dream Work
Yes, putting in the time and work is necessary. But, all the hard work in the world won’t help your brand’s social media profile if there is no clear strategy. Your content needs to help you stand out from the thousands upon thousands of similar accounts. If your brand can’t stand out, then you will be lost in a sea of other similar accounts. Instead, find the thing that makes your brand worth taking a look at.
Interested in stepping up your social media presence? Get a free quote from us today!