The Internet has become an invaluable part of our everyday lives. Many consumers perform Google searches every day; more than 3 to 5 billion searches to be exact. The high number of search results are leaving businesses to fight for their spot to be seen on the ever so coveted first page of Google search. Fortunately, there are many other routes businesses can take to widen their exposure and visibility. Our suggestion for your next marketing strategy? Setting up a paid search campaign.
Since there’s so much to the world of digital marketing, you may be asking: what is a paid search campaign? Well, paid search campaigns are an excellent way to get consistent traffic from relevant search results. Essentially, it uses paid search advertising so the website is displayed in a search engine results page.
Don’t believe paid search campaigns are worth investing in? Check out the top 5 benefits of paid search campaigns below for your business:
The most popular paid search platform is Google Adwords. If you plan to use Adwords in your paid search campaign strategy then you can research the key terms that are used to find your product or service. It is recommended to start with 10-20 keywords and bid on them. You’ll see which ones give better results and you can always make changes. If you, on the other hand, use different ad-targeting tools, it’s possible to target by device, location or previous web visits.
Paid search marketing gives you the opportunity to see the results in a short period of time. Using Adwords, you’ll need just a few hours to set up a paid search campaign. It is important that the campaigns are optimized and always monitored so you get long-term results.
It’s flexible to optimize
Paid search is easy to optimize and it’s extremely flexible. It is possible to control every aspect of the campaign. If one keyword doesn’t work well for your website, you can change it and focus on the ones that do.
When you use Google Adwords, you only pay when a person clicks your ad. Paid search is great for businesses that are trying to manage a minimal budget because there is no minimum spending requirement.
The results can be measured
Another advantage when using Adwords is that you can measure results for each ad you have, each keyword and user. This allows you to determine what’s beneficial and what works for you.
A paid search campaign is an excellent way for your brand to be seen in the top 5 results of not only Google but also Yahoo and Bing.
Consumers don’t usually look beyond these results.
A well-paid search marketing agency can help you set up a great campaign and in a short period of time to get your website on the first page. Feel free to contact Venerate Media Group and get a free quote!