Google Ads Extensions provide business owners with an additional way to show their ads to potential customers. There are a variety of different extensions available, and each can be customized to fit the needs of your business. In this blog post, we will discuss the benefits of using Google Ads Extensions, as well as four big changes that have recently been made to these extensions. If you are looking for ways to improve your advertising efforts, read on!
Why business owners should pay attention to Google Ads Extensions
One of the great things about Google Ads Extensions is that they can help you save time. Rather than creating separate ads for each keyword, you can use extensions to create one ad that targets multiple keywords. This means that you can spend less time creating and managing your ads and more time focusing on other aspects of your business.
Another benefit of using Google Ads Extensions is that they can help you improve your click-through rate (CTR). CTR is a metric that measures how often people who see your ad actually click on it. The higher your CTR, the more successful your ad will be. By using extensions, you can make sure that your ad is seen by more people who are interested in what you have to offer, which can lead to a higher CTR.
If you are looking for ways to reach more potential customers, Google Ads Extensions can help. Extensions allow you to target your ads to specific locations, which means that you can reach people who are most likely to be interested in your product or service. You can also target your ads to specific devices so that people who are searching for what you have to offer on their mobile phones or tablets will see your ad.
Finally, one of the best things about using Google Ads Extensions is that they are very flexible and easy to use. You can set up your extensions quickly and easily, and then change them at any time if you need to. This means that you can experiment with different extension options until you find the ones that work best for your business.
Big changes in the Google Ads Extensions you need to know about
Now that you know more about the benefits of using Google Ads Extensions let’s take a look at four big changes that have recently been made to these extensions. These changes are designed to make it easier for businesses to use extensions and to improve the effectiveness of their ads.
First, Google has made it easier for businesses to target their ads to specific devices. Previously, businesses could only target their ads to desktop computers. Now, they can also target mobile phones and tablets. This change will allow businesses to reach more potential customers who are searching for what they have to offer on their mobile devices.
Second, Google has made it easier for businesses to track the performance of their ads. Previously, businesses could only see how many people had clicked on their ad. Now, they can also see how many people have seen their ad and how many people have interacted with it. This change will allow businesses to track the effectiveness of their ads more effectively and make changes if necessary.
Third, Google has made it easier for businesses to manage their extensions. Previously, businesses had to create separate campaigns for each extension they wanted to use. Now, they can create one campaign that includes all of their extensions. This change will save businesses time and effort when managing their ads.
Finally, Google has made it easier for businesses to target their ads to specific locations. Previously, businesses could only target their ads to certain countries or regions. Now, they can also target their ads to specific cities or zip codes. This change will allow businesses to reach more potential customers who live in the areas they want to target.
Contact us today
These are just a few of the many changes that have been made to Google Ads Extensions. If you are interested in learning more about these changes or if you need help setting up and managing your Google Ads account, contact Venerate Media Group today. We would be happy to answer any questions you have and help you get the most out of your advertising efforts. Thanks for reading!