Welcome to the blog!
Connecting the community, as influencers.
Digital Marketing
We achieve your marketing objectives of Brand Awareness, Lead Generation, Sales Growth, & Thought Leadership through our integrated marketing services.
Is Niche Marketing Worth It in 2022?
Niche marketing is a term that is thrown around a lot in the business world. But what does it actually mean? And more importantly, is it really worth your time and effort? Here at Venerate Media Group, we specialize in digital marketing, and a large part of our daily...
How To Do a Technical SEO Audit in 5 Steps (A Complete Guide)
Here at Venerate Media Group, we specialize in digital marketing, and one of the most frequent questions we get usually revolves around SEO. SEO is a short form for “Search engine optimization”. It is a long-term marketing strategy employed in order to improve a...
Social Media Marketing Basics: A Guide That Every Marketer Needs
Almost every business these days has some sort of social media presence. But many businesses still struggle with how to use social media effectively to grow their business. In this blog post, we will discuss what social media marketing is and how it can benefit you...
7 Google Analytics Tricks To Increase Your ROI
Google Analytics is a powerful tool that can help businesses track and measure their website traffic. Not only is it free to use, but it provides a wealth of information that can be used to improve business results. Venerate Media Group is a leading digital marketing...
How To Use Google Trends For SEO: 5 Fantastic Ways
Are you struggling to come up with topics for your content that will improve your SEO? If so, you may want to take a look at Google Trends. Google Trends can help you track the popularity of keywords and phrases, giving you valuable insight into which terms are most...
5 Common SEO Mistakes and How To Avoid Damaging Your Website
SEO, or search engine optimization, is one of the most important aspects of digital marketing for small businesses. It can be difficult to understand and even more difficult to implement correctly, but the benefits are worth it. Here at Venerate Media Group, we...
Video SEO: 5 Ways to Optimize Your Video Content for Search Engines
Video SEO is a subset of SEO that is specifically focused on optimizing videos for better rankings in search engines. Here at Venerate Media Group, we specialize in digital marketing and we’re always on the lookout for tips and tricks for improving the visibility of...
Everything You Need to Know About Buyer Personas (And a Step by Step Guide to Create Them)
Have you ever wondered who your customers are? What do they want? How to reach them? If you're running a business, then it's important to know your target market. And if you want to create content and products that appeal to that market, then you need to create buyer...
8 Tips for Using SEO Keyword Difficulty: How to Optimize Your Keywords for Maximum Effect
SEO keywords are one of the most important aspects of any online marketing strategy. By targeting the right keywords, you can increase your website's visibility and drive more traffic to your site. But how do you know which keywords are the best for your business? And...
5 Steps for Successful Content Development
What is content development? Simply put, it is the process of creating and publishing content for a specific purpose. This can be anything from a blog post to an ebook to a social media update. Content development aims to create content that engages your target...
The 6 Most Important Digital Marketing KPIs (and How to Track Them)
As a business owner, you know that digital marketing is essential for promoting your products and services. But how do you know if your efforts are paying off? By tracking key performance indicators (KPIs), of course! Venerate Media Group is a leading digital...
Local SEO: Content That Will Improve Your SEO
Search engine optimization, or SEO, is one of the most important aspects of online marketing. It can be the difference between a business that is successful and one that isn't. There are different types of SEO, but today we want to focus on local SEO. What is local...
6 Competitor Analysis Tools You Need to Use in 2022
Competitor analysis is the process of studying your competitors in order to gain an advantage in the marketplace. By understanding what your competitors are doing, you can learn what works and what doesn't and then apply those findings to your own business. Here at...
Amazons Retail Marketing Strategies: 5 Key Digital Marketing Lessons
When Amazon first started, it was simply an online book marketplace. But over time, it grew into the world's leading e-commerce platform. Today, Amazon is responsible for billions of dollars in sales each year. Why is Amazon so successful? There are many reasons, but...
Organic Marketing vs. Paid Marketing: What’s Better?
There is a lot of debate surrounding organic marketing vs. paid marketing. Even if you’re just starting a business, you’ve heard the terms thrown around. But, which one is the best option for your business? Which one will help you reach your business goals faster? In...
How to do Influencer Marketing
Business owners are always looking for new and innovative ways to promote their services or products. One of the most effective methods of digital marketing is influencer marketing. VMG is a full-service digital marketing agency that fuels business growth and some of...
5 Proven Ways to Drive More Traffic to Your Blog
If you're a business owner, you know that staying competitive is the most crucial task on your to-do list. One of the best ways to do this is by creating blog content on a regular basis. Not only does this help you attract new customers and drive traffic to your...
5 Effective Content Marketing Ideas for Small Businesses
As a small business, it can be difficult to keep up with the ever-changing digital world. It seems like every day, there is a new trend or platform that you need to be using in order to stay ahead of the competition. But don't worry - we're here to help! Our team of...
How to Use Podcasts for Link Building: Benefits & Tips
Podcasting is one of the most popular forms of content marketing. It's a great way to reach out to your audience and provide valuable content. But did you know that podcasting can also be a great way to build links? Here at Venerate Media Group, we specialize in...
FB Imposing Limits on Number of Ads
Facebook has announced that in February, they’re placing limits on the number of ads that can be listed on a single page. But don’t get scared, because this could actually help your ad performance! Here's how: Facebook says that when too many ads are placed on a page,...
Free Online Courses During COVID-19
There are a lot of companies that offer free online courses during COVID-19. Since the coronavirus pandemic has started and most of the people spend their days home. Some of them work from home and some have, unfortunately, been forced to stop working for their own...
What’s the best social media for your business?
There’s no longer any doubt that if a business wants to stay competitive and relevant in today’s world, it needs to invest in social media marketing. But choosing the right platform(s) is just the beginning and can be difficult because there are so many of them out...
5 reasons why web accessibility should be your priority in 2020
Is web accessibility your number one priority in 2020? Here are 5 reasons why it should be! One of the fastest-growing issues in the legal and tech fields over the past three years has been web accessibility for the impaired. For anyone observing trends in digital...
Should you get a celebrity endorsement for your small business?
Is your brand’s product or service ready to receive a celebrity endorsement? From a customer’s perspective, it is more plausible that they will buy from someone they trust, idolize, or relate to in some way over a brand they’ve never heard of or have no connection....
How to market to Gen Z
“Generation Z,” “Gen Z,” “iGen,” and “centennials” are various names for the same generation: people born between 1997 and 2010. And since they are all now either teenagers or full-fledged adults and comprise the largest group of consumers, it’s time to seriously...
Social In 60 Seconds – Dark Social
Video transcription Hi Socialites! My name’s Kelsey! Welcome to a brand-new episode of Social in 60 seconds! No, nothing’s wrong with your screen. I’m in the dark to talk about this week’s topic: Dark Social. The term “dark social” was coined in 2012 and refers to...
Instagram #hashtags- how do you use them?
Are Instagram hashtags important? How can they be used to improve your profile visibility on Instagram? Continue reading to find out different ways to use hashtags across different Instagram features. Why is using Instagram hashtags important for business? It’s...
Social In 60 Seconds – Personalized Marketing
Video transcription Hi Socialites! My name’s Kelsey! Welcome to Social in 60 seconds. Today’s episode is about personalized marketing, and how it’s expected to take off in 2020. Personalized Marketing uses consumer data to your advantage and shows individualised...
Social In 60 Seconds – Bots
Video transcription Hello Socialites I'm Kelsey and welcome to an all new season of Social in 60 seconds. Bots are everywhere - no - not the Will Smith iRobot kind - I'm talking about chatbots. These are those helpful little popups you see on most enterprise level...
How can your brand be successful on Twitter?
Twitter Success Twitter is one of the best social media platforms for businesses because it gives them the opportunity to build your brand awareness and influence. It’s fast-paced, user-friendly, and fun. What’s more, it’s a great platform to start and join...
Tips for B2B Marketing in 2020
While most marketers agree that creating an effective marketing strategy can be difficult since there are many factors that impact it, your buyer persona (i.e. your audience) is one of the most important pieces of your marketing efforts. And since it’s a fact that...
Google BERT and its impact on marketing and SEO
Hi Socialites! My name’s Kelsey! Welcome to a brand-new episode of Social in 60 seconds! Today’s topic is BERT, which is Google’s neural network-based technique for natural language processing pre-training. BERT stands for Bidirectional Encoder Representations from...
A Perfect Instagram Profile
It’s no news that every marketer should include Instagram in their social media marketing strategy. With more than 500 million daily users, Instagram is, we may say, a crucial part of any digital marketing strategy. If you want your Instagram profile to stand out as...
Email subject lines are important
Many people judge emails by their subject lines. This is the reason to put some effort and come up with catchy subject lines in order to get your target audience to click through. You may think that this is just one sentence and possibly not important, but it’s...
How To Make a Webinar That Works?
If you are asking yourself whether webinar are dead in 2019 and if it’s worth organizing them, the answer is yes-it absolutely is. There are a lot of marketing leaders who list webinars as one of the best ways to generate top-quality leads for businesses. It’s...
7 Ways To Drive Traffic To Your Website
Having trouble driving traffic to your website? Trust us, you’re not alone. Many professionals are constantly challenged when it comes to this part of digital marketing. You’re busy writing new blog posts, creating social media posts, and coming up with strategies for...
How To Set Up A Facebook Business Page
Facebook is a social media platform that can’t be ignored by businesses because it has many active users. This means you need to have a Facebook business page. If you’re not sure how to create a Facebook business page, make sure you read on and you’ll have your page...
How to boost posts on Facebook
Have you spent a lot of time creating content for your Facebook posts but you’re not seeing enough return on that investment? We all have. The problem is the decline of organic reach. But, don’t worry! There’s a solution to that problem as well. The solution is the...
How to start a blog
One of the essential components of successful online marketing is content marketing, we’ve all heard this. However, not everyone is willing or knows how to write a blog. One thing you, as a business owner, need to know is that without a blog, your SEO can tank and you...
The quickest way to lose FaceBook friends – improper use of Multi-Level Marketing
Are your Facebook friends clogging your timeline with products that they are trying to sell? Have you thought about unfriending your friends online who hound you about buying their mediocre products or services? These products sold by your friends range from makeup to...
You are not using Facebook properly for your company. Find out why!
Facebook is still the reigning champion of social media. Although there are other successful social networking sites, such as Twitter and Instagram, Facebook is still the most used social media platform- by both users and businesses. Use of Facebook in Business To...
3 Outdated Social Media Tactics You Need to Stop Immediately
Social media has proved to be a highly successful marketing tool. It reaches each business’ target audience of potential and current customers. Over the years, social media content coordinators have found many successful tactics to use. However, social media services...
Are you reaching your digital audience? A new digital marketing strategy
Are you reaching your digital audience? How to reach your audience? To reach your fullest potential in digital marketing, it is absolutely necessary that you know your audience. You don’t want to post content that no one sees or cares about. To maximize the number of...
5 Social media Do’s and Don’ts – Do these or Don’t succeed
Social media can be tricky. We’ve created a list of Social media Do’s and Don’ts when creating your social media strategy. Do's of Social Media Do: Know your audience By getting to know your customer, your brand will flourish. One way to do this is to interact and...
Do you use visuals in your posts? Learn how to use Gifs on Twitter
The point of digital marketing is to promote your company’s brand or products using electronic media. When marketing on social channels, it’s important to use visuals such as images and video content. It has been proven that content with visuals gets viewed more than...
Traditional marketing finally edges out Digital Marketing
Did you really think that Traditional Marketing was coming back from the grave? Really? If you are still investing in Radio, print, TV, and outdoor advertising please see the attached PEW research from 2018. Then give us a call or fill out our contact form. ...
Traditional Marketing vs Digital Marketing
A good friend from college with a hugely successful New York City-based PR firm called me to discuss doing social media for one of his clients. Now, I’d like to mention that this client is 1. A New Jersey township that is looking for a better way to communicate with...
Facebook history and your company’s future
History Mark Zuckerberg founded the social networking giant, Facebook history shows, in 2004 while studying at Harvard University. Originally, the site was Harvard University students. However, the success started to spread among other educational systems. In 2006,...
Twitter history 101 – Twitter origins
Twitter History Just two years after Mark Zuckerberg founded Facebook, Jack Dorsey, Evan Williams, Biz Stone and Noah Glass created the next generation of social media. In July 2006, Twitter launched. Over the years, Twitter has steadily grown to become a social media...
Instagram 101 – Social Media Basics
Instagram is a hugely successful social media site that should not be overlooked by your company’s social media marketing strategy. In fact, if you haven’t set up your business Instagram account, you should do so sooner rather than later. Instagram is a visual-based...
We are Venerate Media Group (VMG) – a Full-Service Digital Marketing Company. Our Strength is building a strong profitable foundation for your website via SEO, Social Media, Paid Ads, Email Marketing, Content Creation and More.
Search Engine Optimization (SEO)
4 Benefits of Optimizing Your Website for Search Engines + 5 SEO Tips
If you're not optimizing your website for search engines, you're missing out on a lot of potential traffic and revenue. At Venerate Media Group, we are experts in SEO and can help your business get the most out of its website. In this blog post, we'll discuss the main...
The Best Keywords for My Business: Benefits and Research Tips
Digital marketing is constantly evolving, and with it, the ways that marketers can reach their target audiences. Keywords research is one of the most important aspects of digital marketing that hasn’t changed that much. In fact, they are still the foundation of any...
Search Engine Optimization for Online Business Owners
SEO for an Online Business Owner As an online business owner, you can't afford to ignore SEO. Search engine optimization is a solid and stable way to earn long-term organic traffic. SEO should be a core part of your digital marketing strategy pulling traffic from...
Pay Per Click (PPC)
5 Best PPC Tools to Increase Your Online Presence
If you're running a business, it's important to be doing everything in your power to increase your online presence. One great way to do this is through pay-per-click marketing or PPC. PPC is a form of advertising that allows businesses to place ads on search engines...
Pay-Per-Click Ads: How They Work and the Science Behind Them
If you're running a business, then you know that online advertising is a must. And if you're not using pay-per-click (PPC) ads, then you're missing out on one of the most efficient and effective forms of online advertising available today. Here at Venerate Media...
Effective Calls to Action: How to Get More Leads from Your Website
Most people visit your website with a specific goal in mind. They want to find information, buy a product, or contact you for more information. If you want to make it easy for them to do those things, you need to have effective calls to action (CTAs). CTAs are buttons...
Analytics
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Content
UNLOCKING THE POWER OF VIDEO SEO: Drive More Traffic and Engagement
The video has become an integral part of the digital landscape, capturing the attention of audiences and providing immersive experiences. However, creating impactful videos is only half the battle. To ensure your videos reach the right audience and gain the visibility...
How to Drive Engagement with Social Media Stories: A Powerful Marketing Tool
In today's digital age, social media has revolutionized the way businesses connect with their audience. Perfect examples are social media stories. With their short-lived and interactive nature, stories provide a unique opportunity for businesses to captivate their...
CONVERSION RATE OPTIMIZATION: Ultimate guide to boosting your online success.
Conversion Rate Optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. It is a critical component of any successful online marketing strategy leading to increased sales, lead generation, and overall business...
Email Marketing
UNLOCKING THE POWER OF VIDEO SEO: Drive More Traffic and Engagement
The video has become an integral part of the digital landscape, capturing the attention of audiences and providing immersive experiences. However, creating impactful videos is only half the battle. To ensure your videos reach the right audience and gain the visibility...
How to Drive Engagement with Social Media Stories: A Powerful Marketing Tool
In today's digital age, social media has revolutionized the way businesses connect with their audience. Perfect examples are social media stories. With their short-lived and interactive nature, stories provide a unique opportunity for businesses to captivate their...
CONVERSION RATE OPTIMIZATION: Ultimate guide to boosting your online success.
Conversion Rate Optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. It is a critical component of any successful online marketing strategy leading to increased sales, lead generation, and overall business...
Social Media Management
Why You Shouldn’t Buy Instagram Followers (And What To Do Instead)
Instagram is a powerful marketing tool for businesses of all sizes. With over 800 million active users, it’s no wonder that more and more businesses are turning to Instagram to reach their target markets. However, simply having an Instagram account isn’t enough. If...
The Ultimate Guide to Using Facebook for Your Business
Facebook is much more than just a social network - Facebook is a targeted advertising platform. State of Social report says that 4.6% of marketers had invested in story ads, and 61% planned to invest more in 2019. But the pandemic changed how consumers engage with...
Social Media Marketing for E-Commerce Businesses: The Impact of Instagram
Social media marketing is one of the most important aspects of any business today. If you're not using social media to reach out to potential customers, you're missing out on a huge opportunity. Our team recently helped a client reach 10,000 new Instagram followers...
User Experience & Brand
We accelerate success for our clients through branding & integrated marketing.
Web Design / Development
The TRUE cost of Social Media Marketing
When it comes to social media marketing, getting a ROI (return on the investment) of both time and money can be a challenge. Even for large companies, goal is not always an easy one to meet. In order to get the success you want from your social media efforts, you need...
Falling for FAKE Social Media – read your contract!!!
*This article contains real unfortunate events that actually happened. The names of individuals and companies have been changed in this article to protect the innocent, the not so innocent and the just plain ignorant for not reading their contract. Take a look at...
How to Get Your Real Estate Company on Social Media
Here’s a statistic for you: 90% of all homes are sold online! Now, knowing this, it almost seems crazy for real estate companies not to be on social media. Think about it, someone sees a listing for a home on Facebook, follows a link to the realtor’s website,...
Brand Storytelling
7 High-Income AI Skills to Learn in 2023
The rapid evolution of artificial intelligence (AI) has been nothing short of revolutionary. Over the past few years, we've witnessed AI transition from a niche technological marvel to a ubiquitous force that permeates almost every aspect of our daily lives. From the...
The Rise of Video Marketing: Engaging Audiences through Visual Storytelling
In the fast-paced digital age we live in, capturing the attention of audiences has become a significant challenge for businesses and marketers. Traditional advertising methods are gradually giving way to more interactive and engaging forms of content. Visual...
The Future of Digital Marketing: Top Trends Shaping the Industry in 2023
Digital marketing is an ever-evolving field that constantly adapts to the changing landscape of technology, consumer behavior, and market demands. As businesses strive to stay ahead in a highly competitive digital ecosystem, they must embrace emerging trends and...