Have you spent a lot of time creating content for your Facebook posts but you’re not seeing enough return on that investment? We all have. The problem is the decline of organic reach.

But, don’t worry! There’s a solution to that problem as well. The solution is the Facebook boost option. It’s available to anyone who owns a business page and it will help your content to be seen by more people, when you pay, of course.

So, how to boost a post on Facebook is the question. Read on and find out how this feature actually works.

Advantages of boosting on Facebook

Facebook decided to fill news feeds with content from friends and family rather than brands, so this is why your organic reach is declining. Boosting posts will make up for declining organic reach.

Facebook boost will allow you to reach a wider target audience. You aren’t limited to the audience who is subscribed to your page, but you can set your parameters any way you like.

This feature is extremely easy to use and once you click ‘boost’ and Facebook reviews and approves, it will start reaching more people. The best thing is that you have absolute control over your boosted post. And, thanks to Facebook insights, you will be able to see how your post performed. Using the Insights tab and clicking Posts you will see all your posts’ in terms of reach, clicks, reactions, comments, and shares.

Facebook boost post features

What does using Facebook boost include? You can boost whatever you want and it will include three variables. The first one is the audience and you can set the parameters for who will see the boosted post including their age, sex, location, and interests. When it comes to your budget for boosting your posts, you will have total control over it and you pay as low as $1 per day. Also, the duration of the ad is up to you. It can be one day, week, or whenever you choose to turn it off manually.

Facebook boost post cost

Promoted posts, like any other ads, cost a certain amount of money. In the case of a Facebook boost, you decide on your budget. The minimum budget is $1 per day. Of course, the more you pay the more reach you’re going to get. For each budget level, and each target audience, Facebook is going to provide you with an estimated reach. You can try and experiment with the variable and see the estimated amount of money you’ll need to pay.

How do you boost a post on Facebook

First of all, you need to choose a post you wish to boost on Facebook. If you’re drafting a post that you want to boost right out of the gate, click the grey Boost Post button in the lower-right corner of the post box. However, if you want to boost an existing post, click the blue Boost Post button in the lower-right corner of the post you want to boost.

After selecting your post and clicking the boost button you will be taken to a menu where you can select targeting options. Brands usually opt for targeting specific demographic, based on age, location, sex, or interests. If you wish to create a custom audience, just click the Create New Audience option and define your audience however you want. After doing this, you will need to select your budget. As mentioned before, the minimum budget is $1 per day. The duration of the post may be one day, a week or two weeks or you can choose to run the ads until a specific date of your choice.

Before publishing your ad, make sure you review it for potential errors. Also, choose a payment method. Facebook accepts all payment methods you may expect.

Everything’s set for you to click ‘boost the post’. Facebook will review it so it may not go live right away. You can check the status of your boosted posts at any time by looking at the Delivery column of your Ads Manager.

Tips for Facebook post boosting

First of all, your goal has to be clear which means you have to know what you are trying to achieve by promoting posts. This will help you create your call-to-action. In the beginning, you may want to experiment with different demographics to learn which one gives the best results. When you have a successful post, it doesn’t mean you should run it forever. Don’t run your boosted posts longer than a week.

Facebook boost feature will help your brand in many ways. Thousands of people will hear about your company and it doesn’t have to cost much.

If you need expert advice and help with your Facebook post boosting or any other social media platform, feel free to contact Venerate Media Group at +1 (888) 486-4130. We will help you will all your digital marketing needs.