Nearly half of today’s brands are doing business without a defined digital marketing strategy. Using social media services, they are find great success. Whatever the reason, this presents an incredible opportunity for a savvy business owner such as yourself. Follow the steps below to build your social media services digital marketing strategy.
#1: Pinpoint your goals
Always start with what you know. Unless your business has just opened its doors, you likely have at least a few past experiences that will prove helpful as you design your social media services strategy. If you don’t have much to work with, look to the successes and failures of companies that are similar to yours.
Remember, your marketing goals should always support the objectives of the business. Otherwise, what’s the point? Once you’ve determined your goals, establish how you plan to measure them and any specific tools you might need.
#2: Develop your buyer persona
Your social media services strategy will not succeed unless you understand who it is you’re trying to reach. Your business may have one buyer persona, or it can have several. Each buyer persona should include both demographics and psycho graphics. Vital demographic details include age, gender, income and occupation.
On the other hand, psycho graphics deal with aspirations, personal challenges and leisurely pursuits. It’s essential to develop your buyer persona(s) based on genuine data. If you don’t have a lot of information to go off of, make it a goal to obtain more.
#3: Identify your resources
Regardless of how large or small your business may be, no marketing department has the luxury of infinite financial aid. Thus, before deciding on any marketing tactics, it’s crucial to set your budget. Don’t forget – your employees are resources as well! Part of this step involves an examination of your marketing team and the current responsibilities they hold.
You may determine an extra person or two is needed to achieve your marketing goals. If you don’t have the finances required to hire additional employees, take this time to revisit your marketing goals.
#4: Create your marketing plan
Your first plan won’t be perfect, but it doesn’t have to be. No matter how much data you analyze or planning you do, it’s not always possible to exactly predict what customer will do. If you understand that sometimes you’ll be right, and other times you’ll be wrong – it can help take the pressure off of creating your marketing plan. As you continue to reevaluate your marketing plan and follow the steps outlined above, you’ll find that more often than not – your plan is spot on.