Project Description

Best Sales Performance in 6 Years
How Digital Marketing Boosted a Toy Company’s Online Growth to 19.5 Million Impressions in a Matter of Months 

The challenge

Buzz Bee Toys (BBT), a toy company with offices in the U.S. and Hong Kong, needed to increase sales and reinforce their brand positioning in a market ruled by toy giants such as Hasbro, Zuru, and Primetime.

The strategy

First, VMG assembled a comprehensive digital marketing strategy to increase brand recognition and maximize BBT’s content reach. The result exceeded our client’s expectations: we created a total of 19.5 million impressions just in the first 8 months of 2021. What’s our secret? We used a three-tiered approach, mindful of our client’s unique positioning in a competitive market.

1. Social media campaign

First, VMG created and managed a social media strategy with 14 giveaways with more than 1,800 entries. This alone increased the Facebook and Instagram follower count and garnered 258,000 organic impressions. We also launched the official Buzz Bee Toys Twitter page and TikTok profile, which immediately attracted the attention of industry influencers and boosted impressions.

2. Influencer marketing

By reaching out to a network of YouTube and Tiktok influencers, we garnered millions of impressions on social media. BBT was featured in posts by relevant influencers with hundreds of thousands of followers.

3. Retargeting

For most websites, only 2% of web traffic converts on the first visit. So we focused on retargeting: we displayed BBT Ads on other websites and attracted visitors who left the Buzz Bee Toys website without completing a purchase. This allowed us to recapture their attention and bring them back to the website, and gain 83,605 Ad impressions.

Results

  • 19.5M total in impressions
  • 5M YouTube impressions
  • 671k impressions on Facebook and Instagram alone
  • 83,605 Ad impressions

Services

  • Full suite social media marketing
  • Ad retargeting tailored to the client’s unique marketing needs
  • Influencer marketing to boost client’s sales