Links are how users find your website. But, did you know that there are different ways links can direct people to your website? Using the right social media services plan, your business can reach out to potential customers through backlinks. That is because backlinks are an integral part of any social media services strategy. However, don’t make the mistake that all backlinks are equal. There are different types of backlinks that can help users find your site. Our social media services team has provided you with four common ones to get you started. Take a look!
1. Blog Comment Links
This is one of the most basic and probably oldest ways of link sharing. It’s really simple! All you have to do is find a relevant blog post on another website and comment on the post. Your comment should include a helpful message with a link to your website. Also, because there are so many new blog posts uploaded daily, you won’t have to worry about finding a place to comment. Just don’t forget to make your comment relevant so that other users can find it meaningful. Spammy posts will either be ignored or be removed by the blogger.
2. User Profile Pages
Doing a guest post on another site is a great way to generate traffic to your website. If you aren’t able to post the link directly in the article, then have no fear. What you can do instead is have the link in the user profile page at the end of the post. This will allow users to click on the link to learn more about your company.
These are great for engaging with relevant users. Forums allow you to provide expert knowledge on your field/industry. By responding to people’s questions or comments, you can insert yourself into the conversation in an organic and helpful way. Find the forums that are most relevant and that are top rated. This will help with building up your brand’s reputation and credibility as well!
4. Editorial links
We all know that building brand awareness is extremely important. So, one of the ways to boost your brand is to use editorial links. Having your link on a major publication/website will effectively boost your status and rank. This is because these websites are trusted by search engines and are known for being quality websites. What that does for you is that it brushes some of the trust onto your website, since it has been accepted by a major website.
By utilizing these different backlink techniques, you can build a strategy that will help spread brand awareness. If you are interested in stepping up your digital marketing game, then visit our website for a free quote from us today!