We’re going to be honest here. Publishing content on social media is a wasted effort without a clear and consistent brand voice for your business.
Though you may not realize it, every single word written and spoken by your brand reveals its underlying company culture and values. Thus, the voice you use has a huge impact on whether or not your brand is perceived as an identifiable authority figure in your particular industry. Additionally, customers have shown time and again that they appreciate consistency when it comes to their brand interactions.
There are several elements to a successful brand voice, which you can read more about here. Once you’ve created your brand voice, here are 4 strategies to use it as a digital marketing tool for your Tampa business.
Build Trust – In today’s world, customers demand trust in the brands they choose to do business with. They are concerned fair treatment and ethical behavior. How your brand interacts online is a major factor for today’s savvy customer. Use transparency as much as possible to let people know you are a trustworthy company, especially whenever addressing complaints. Simply taking the time to openly and honestly respond to inquiries can go a long with potential customers.
Be Relatable– Understanding the language your target audience uses is what makes your brand relatable. Find ways to speak to your audience on their level, but always remain authentic. Customers are far more likely to buy from someone with whom they have a connection, and being relatable does just this.
Provide A Meaningful Experience – All digital marketing for your Tampa brand should aim to provide a noteworthy customer experience. If your marketing efforts aren’t proving successful, one reason might be a lack of brand voice. A consistent brand voice helps customers feel more strongly connected to your brand, and those who feel emotionally tied to your brand are also more likely to buy your products and services.
The bottom line is that all brands, big and small, can benefit from a well-thought out and consistently executed voice. Without a consistent brand voice, your message and call to action become muddled.
Could you use help creating a voice for your brand? Our digital marketing team in Tampa is ready to help! Contact Venerate Media Group today.