Analytics
The power of digital analytics is in its ability to provide you with actionable insights and data that can help guide your overall marketing strategy. From using analytical tools such as Google Analytics to video recording visitors or heatmaps, VMG can help implement these tools to help you make informed maketing desicions.
VMG’s Analytics Team Can Help
Define your KPIs
Build a Solid Marketing Strategy
Analyze Results
Analyze Results
All of our decisions are based on hard data. We monitor your results throughout the progress of the campaign. Based on the performance of specific campaigns and keywords, we make real-time adjustments to the marketing strategy, whether that means reallocating some of the budgets, reworking the ad copy, narrowing the geographic fence, etc. We will turn your Analytics insights into real results.
Analyze Results
All of our decisions are based on hard data. We monitor your results throughout the progress of the campaign. Based on the performance of specific campaigns and keywords, we make real-time adjustments to the marketing strategy, whether that means reallocating some of the budgets, reworking the ad copy, narrowing the geographic fence, etc. We will turn your Analytics insights into real results.
Build a solid marketing strategy
Once KPIs are defined, it’s time to start building your comprehensive marketing strategy based around those goals. First, a target audience will be established. Our team uses Alanytics platforms to look at past behaviors of your existing consumers. From there, we can modify the marketing strategy to ensure that we are hitting them on the right platforms, at the right times.
Digital Analytics
Digital analytics allows you to get the big picture and see what is working and what isn’t in your overall marketing strategy so you can adjust it. Simply put, digital analytics allows for a data-driven approach to marketing, and as such, it can produce better results.
Digital Analytics
Digital analytics allows you to get the big picture and see what is working and what isn’t in your overall marketing strategy so you can adjust it. Simply put, digital analytics allows for a data-driven approach to marketing, and as such, it can produce better results.
ANALYTICS
Understanding the Data
They say that data is the new oil, and for good reason. There are 2.5 quintillion bytes of data created each day, and those who own that data hold great power. Data can (and must!) be used to improve products and services, optimize marketing campaigns and sales funnels, and innovate in every aspect of the business. To reap those benefits, however, you first need to be able to understand the vast amounts of data.
At VMG, we understand how every business and organization is starting from a different place on its marketing journey. As the volume of data keeps growing, we are here to help your business understand its value and utilize the full potential of the generated data.
FAQ
What are Analytics?
Marketing analytics tools can gather data from all channels in your marketing mix and report on them together.
Marketing analytics tools will track the following data regarding your marketing campaigns:
- Website visitor data
- Customized event data
- Paid campaign performance data
- Customer purchase data
- Email marketing data
What is the difference between Web Analytics and Digital Analytics?
Web Analytics is an analysis of the website data. Digital Analytics includes analysis of data from all digital channels, including websites.
What are Digital Analytics Tools?
Digital analytics tools collect, measure, and analyze quantitative and qualitative data from digital channels including websites, social media, search, paid digital advertising, email, and mobile applications.
What are free tools for digital marketing analytics?
Marketing analytics tools are a must-have for any company that wants to make the most of its marketing efforts. Marketing teams or individually everyone can use marketing analytics programs/tools to measure and manage performance, maximizing investment and effectiveness.
There are many different tools you can use to analyze your marketing campaigns, depending on the needs of your advertising, you should carefully choose the platform you will use.
Suggested platforms covering from SEO and PPC tracking to conversion rate optimization and more
What are digital marketing metrics?
By tracking the right digital marketing metrics, you will be able to see which campaigns are performing well and which ones need improvement.
By tracking the right metrics, you can make informed decisions that will help you improve your campaigns and ultimately drive more sales.