Do you know why companies have blog posts? For two major reasons: the first is to educate people on certain products, services, practices, etc. The other is to promote its brand. The way this is done is by using search engine optimization (SEO). By optimizing your website and blog posts, you are making it easier for people to find you via certain keywords. This is because with SEO your website can appear on the coveted first page of Google search results. SEO is a part of digital marketing that focuses on helping your website increase visibility through organic searches. This will lead to improved ranking, increase user traffic, and help users find your site quicker when they search for relevant products or services. However, the trick is to make sure you are constantly monitoring Google’s algorithm. What worked for SEO a few months ago doesn’t necessarily hold true today. Below are four tips on how to use blogs to boost your SEO so that your website comes up for relevant questions that users ask.
- Using A Couple Long-Tail Keywords For The Ideal Search
The trick isn’t to smash in a bunch of keywords to the point that your post sounds like gibberish. Google has grown keen to this type of manipulation and it actually hurts your SEO. Instead, you want to ensure that your post answers what users are looking for. By this we mean using keywords in a way that feels seamless to the post. Long-tail keywords also work because they tend to be what people ask. For example, many users will probably type in “what is SEO?” rather than “SEO,” when Googling. Posts that cater towards these types of keywords will have the right kind of traffic visiting their website. The type that turn into customers!
- Your Blog Needs To Be Mobile Optimized
Most people use their phone to Google something, rather than a computer. With all those searches being done on their phone, what they see first are search results that are mobile user friendly. Meaning that if your website isn’t, then you are missing out on a large number of potential customers. To become mobile friendly, you have to have a responsive design. When people click on your website, it shouldn’t be sent to a different URL that is specific for mobile users. Your website will appear higher if all traffic is directed to one URL that boosts your SEO.
- Utilize The Power Of An Image’s Alt TextBlog posts should include more than just text. They should include relevant images that help your posts! These images aren’t picked up by Google search, but their alt text is. The alt text tells Google what the image is about. Which then helps them rank the image in Google Image Results. Plus, it helps people with poor vision and those who use screen readers. Using alt text allows your website to meet a web content accessibility guideline and therefore make your website ADA compliant.
- Include Internal Hyperlinks
Try to link back to previous posts whenever possible. Linking to previous material shows that your content is valid and relevant. Link your posts to previous posts or web pages in order to achieve this. Doing this not only keeps users on your website but it also provides them with new information. Google can better find your posts and pages when they are linked from other places on the internet. These links connect your content and allows Google insight into how your website is structured. Additionally, it helps Google give more importance to certain posts and pages so that you can get the right content in front of users.
If you are interested in stepping up your digital marketing game on social media by boosting your SEO, then visit our website for a free quote from us today!