Facebook has announced that in February, they’re placing limits on the number of ads that can be listed on a single page.
But don’t get scared, because this could actually help your ad performance! Here’s how:
Facebook says that when too many ads are placed on a page, these ads are less likely to exit the “learning phase.” This is the period of time when Facebook’s ad system ‘learns’ how to maximize your ad performance.
Currently, four in ten running ads fail to exit the learning phase, and Facebook has found that most of those ads come from pages that are running too many ads at the same time. In short, the intended result of these ad limits is that instead of spending more money on a bunch of ad placements that may never reach optimal performance, you’ll spend less money on fewer ad placements that will reach your audience in the most effective way. Bottom line? You get more bang for your buck!