It comes as no surprise that Google My Business has been busy releasing new features your business can take advantage of. To stay current with these releases, we’ve provided a list of the updates along with an exciting new resource that includes all of this information and more. Check them out by taking a look below!
Our July Newsletter
Before we dive into Google My Business’s newest updates, we’d like to inform you of our July newsletter edition. Taking you through the following sections, this information will help you remain at the forefront of the digital age:
- Create custom URLs with Google My Business ‘Short Names’
- The way Google My Business handles practitioner listings has changed
- Google launches a new website for small businesses as an initiative to help them grow
- Preferred domain setting no longer to be a part of the search console
- PPC ad strategies to implement in July 2019
Interested in downloading this resource and sharing it with a colleague? Click here for the download.
So, what exactly is a ‘Google Short Name’ and how can it help your business?
If you’ve ever had to share an overly-long GMB listing URL with your customers, then Google My Business has released a new feature you’ve long waited for.
Introducing the ‘Google Short Name’, this feature lets businesses create a “short name” to define their GMB listing URLs. Ultimately, this will make it easier for your customers to remember your short name and enter it into a browser’s address bar.
With more and more businesses catching onto this new feature, the best short names are quickly being taken. With this in mind, we suggest that you familiarize yourself with our July Newsletter as soon as possible. Taking you through the process of setting up a short name step by step, you’ll be ready to improve your GMB listing URL in no time!
If you’re having difficulty setting up a short name, we recommend that you also take a look at Google’s support center. There are a few policies that they’ve detailed that discuss guidelines for all custom names and URLs.
In addition to Google My Business’s short name, we’ve included some of our favorite Google My Business updates that we believe will give your business a competitive advantage.
Google My Business Q&A
Have you ever viewed a business’s Google My Business listing and had a question you’d like to ask that business? Instead of calling or going on the company’s site to find a contact form, individuals can now submit questions via Google My Business.
The Q&A feature in Google Maps allows anyone to ask questions about your business. Not only is this convenient for your prospects, but it’s also a great opportunity for you to engage a potential customer while providing relevant information about your business to Google and future searchers.
Improved Menu Listing Features
Do you own a restaurant? If so, we’re excited to share that you have an exciting opportunity to improve your menu listing features on Google My Business. You’re likely familiar with Google only enabling you to add a menu link within your GMB dashboard. One recent change that Google initiated was adding structured menus that display on your mobile search listings.
Everyone and we mean everyone, is using Google to find a hip, new restaurant to try. Upgrade your Google My Business listing with this simple, yet powerful new tool.
Adding quality videos
Last year, we discovered that 85% of people want to see more video content from brands. Google caught onto the video trend and did something revolutionary—it enabled brands and customers to upload videos up to 30 seconds in length to a GMB listing.
In the instance that you see a customer upload a video to your GMB listing that you do not like, you’ll have the ability to flag any inappropriate content after it’s been uploaded. Please keep in mind that upload time takes up to 24 hours.
Hire an experienced marketing team to handle your GMB listing
Due to Google My Business’s popularity, Google has been introducing improved features like rapid-fire. If you’re busy with the responsibilities of running your business, it could be difficult to stay ahead of these new features.
To ensure you’re completely up to date with your business profile, it’s wise to hire a marketing team to take care of all the technicalities for you. Get in touch with our team to discuss how your GMB listing can elevate your business online. Click here to get started!