Once in a while everyone has fallen for that clickbait headline. “You Won’t Believe Why These People Are Crying, Reason 4 Will SHOCK You!” This is probably one of the more egregious ones. However, we have seen social media services that have put out headlines of this nature. The big reason is so that they can draw in the audience. They are eye catching and as mentioned earlier, something we have all fallen for. So, what does make a good headline? Well it has to draw people in, be shareable, and not be clickbait. Take a look at some tips on how you can have headlines without using clickbait for social media services.
The reason you are clicking on clickbait posts is because you want to see what’s next. The lack of information in the headline makes your crave info. YOU want to know what they are talking about. However, on the other hand we also want to know what we will learn from the post. Hence, headlines give us a brief but potent explanation of why we are actually reading a post. So, as part of social media services, how do you successfully create a headline that captures your audience?
Let’s look back to the original example: “You Won’t Believe Why These People Are Crying, Reason 4 Will SHOCK You!” Now compare this with a headline that says “6 Ways to Increase Traffic to Your Website.” They both leave out information that will cause some readers to want to learn more. However, only one of these titles will actually give the reader some idea of what to expect. Only one of these posts will actually benefit you. The other will be about something unrelated than what you thought.
Clickbait doesn’t do anything for SEO. Using keywords that explain the post is far better. This also connects with long-tail traffic, which is better for you in the long run. Optimizing your headline is actually more effective and more likely to give your SEO a boost. Plus, long-tail keywords also have less competition and actually give you higher rankings.
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