Facebook is a social media platform that can’t be ignored by businesses because it has many active users. This means you need to have a Facebook business page.

If you’re not sure how to create a Facebook business page, make sure you read on and you’ll have your page set up in no time.

How to set up a Facebook business page

First of all, you should visit facebook.com/business and click Create a Page. You will have to choose the type of business you’re creating a Facebook page for. These options include local business or place, brand or product, and cause or community. Select the one that best describes your business and the one that your customers are more likely to think of when they think about your business.

You will, then, be asked to provide further details like the name of your business, your address, and your Page category.

Before you proceed and click Get started, you may want to take some time to read Facebook’s terms and conditions.

Add pictures

You know it’s vital to create a good visual impression, so take some time and choose the best cover and profile photos. Your profile picture accompanies your brand name on Facebook and it should be something easily identifiable with your brand.

It’s important to know that your profile image will be cropped to a circle in posts and ads, so make sure not to put any important information in the corners.

The cover photo should convey your brand’s personality, so choose wisely. It will display at 820 x 312 pixels on desktop or 640 x 360 pixels on mobile.

Explore the Page

Your page is now alive. If you aren’t aware of how Pages work on Facebook, take a quick walkthrough to get to know all the features it offers.

Add a description

Before you share the page with your audience, you’ve got some more work to do to make the Page perfect. First, add a short description of your brand. Be as concise and clear as possible. Save it when you’re done.

Create your username

Your vanity URL, i.e. your username will help others to find you on Facebook. It can be up to 50 characters long so make sure it’s easy to type and to remember. This can be your brand’s name or a variation of it.

‘About’ section

Many people are tempted to leave this section for later. However, it’s extremely important that you complete this part because many customers got to Facebook when they want to find out more information about brands.

Here you can add extra information about your company such as your start date, contact information, and other social accounts. This is the place where you can write a longer description of the brand and why people should like and follow your page.

In order to specify your business location and hours, click Edit Page Info on the top right of the screen.

Create your first post

Valuable posts are an important part of your page, so before inviting people to like your page you should post some relevant pieces of content. Just click through the tabs at the top of the status box to bring up all the options and decide what kind of content you wish to publish.

Start engaging

Now is the time to invite friends and family to like your Facebook page. If you have other channels, promote your Page there and invite your followers to visit it.

How to optimize your Facebook page

Now that you know how to set up a Facebook Page, it’s time to find out how to optimize it and meet your Facebook marketing needs.

Call to action

CTA buttons are very important. Facebook’s built-in CTA button makes it virtually frictionless to give the consumer what they’re looking for, including allowing them to engage with your business in real life. When you decide to customize your CTA button, hover your mouse over the Send Message button and then click Edit Button.

Pinned posts

A pinned post is a post that appears on the top of your page, below your cover image and it’s a great way to display an attention-grabbing item that will make your visitors interested in your brand.

Review your settings

Take a few minutes to go through your page settings menu and see what you can adjust so it benefits you and your brand. Check your settings regularly because your preferences may change over time as your business and following grow.

Page Insights

This is an extremely helpful feature that Facebook provides and it allows you to track and see how the audience interacts with your Page and what kind of content makes them interact with you.

Insights give you information about your Page’s overall performance, including data on audience demographics and engagement.

A key feature of Insights is the ability to see how many people have clicked on your call-to-action button, website, phone number, and address. This data is divided by demographics such as age, gender, country, city, and device, making it easier for you to tailor future content to your audience.

Backlinks

Whenever possible, link your Page to help boost your credibility on Facebook.

Get verified

Visitors like to see that they’re dealing with a legit brand and not some imposter. You should work on getting verified on Facebook and getting a verification badge.

If you need any additional information about Facebook and setting up a business page, contact the experts at Venerate Digital Media and rest assured that you will get the best service there is. All your digital marketing needs will be fulfilled by our well-trained team.