Social media and its services are something that can really propel your brand forward. It’s a great tool to connect with your audience and people all over the world. But, it’s a double-edged sword. So, let’s take a look at exhibit A on how to not misuse social media services.
Most people are familiar with Bow Wow. He is a moderately famous rapper and a former child star. Like many other people, he uses social media and its services. And just like most people, he fell a victim to the white lie aspect of Instagram. Meaning, not everything is as it seems in a first glance.
We bring Bow Wow up because not too long ago he was caught posting on Instagram about traveling on a private jet. His boasting of the celebrity lifestyle wasn’t what landed him in the hot water. It’s the fact that he was actually travelling on a commercial flight and was caught by another passenger/fan. That fan then posted a photo of Bow Wow and put him on blast all over Twitter.
It would be safe to say that most people probably already assumed he lives a lavish lifestyle. Being caught lying about it probably wasn’t the best move for his personal brand. Instead he was turned into a meme all over social media. So naturally the #BowWowChallenge was born; it blew up worldwide poking fun at Bow Wow.
From a social media branding perspective this was obviously a major faux pas because of the damage it did to his brand. It actually now questions how successful he really is if he has to keep up appearances. So, why is it so important that we learn a lesson from this?
Managing your social media properly is the take away from this massive blunder. Social media opens up your brand to being closely examined. Therefore, it is always important to never deceive or make your brand look untrustworthy or unreliable. If people can’t trust your brand then you won’t have their support.
Instead it’s important to build up a following with personal and credible relationships. That’s how you can convert followers into customers. Just look at the millions of followers Bow Wow has. Despite this high number, his engagement rates are devastatingly low. Meaning, he has no personal relationship with his followers and therefore a poor social media strategy.
Learn from his mistakes. Think about the last time you checked or heard about Bow Wow on Instagram. You haven’t because he didn’t have a relationship with his followers. Be real and engage. Interested in stepping up your social media presence? Get a free quote from us today!