One of the essential components of successful online marketing is content marketing, we’ve all heard this. However, not everyone is willing or knows how to write a blog.
One thing you, as a business owner, need to know is that without a blog, your SEO can tank and you won’t have many valuable things to post on social media and no pages to put very important calls-to-action which generate inbound leads.
So, what are you waiting for? Start creating a blog for your business. If you don’t know how read on and find out!
What is a blog?
It’s short of ‘web log’. When blogs appeared in the 1990s they were more of personal online journals of individuals where they published stories and thoughts. However, blogs have evolved and today they are also used by businesses and organizations to share instructions, analyses, and observations in an industry they are experts in.
How to write a blog post?
First of all, you have to know your audience and what they want and need. You don’t want to write about topics they already know about or aren’t relevant to their needs. Next, you have to sign up with a Content Management System and register a domain or subdomain with a web host. Once you have the domain set up you need to customize your blog’s theme; include your logo, about information and if you already have a website make the blog consistent with the website.
Now is the time to choose a topic for your first blog post. You may start with something generally related to your industry. After you write your introduction, you should organize your content in an outline so it’s easier for you to write the actual content and in the end, the readers won’t get intimidated if the blog post is long.
After you’ve written the blog, it’s time for editing and proofreading. This is an important step so you may want to ask your co-worker who is grammar-conscious to read the blog and edit it.
Another important aspect of your blog is the image you choose to post with it. Blogs need to be visually appealing to attract readers’ attention.
After you’ve written your blog, it’s time to optimize it for search, i.e. optimize for on-page SEO.
With a catchy title, well-written text that answers your audience’s questions, appealing visuals, and a call to action at the end of the blog post, you can expect your followers to be more engaged with your brand. However, you have to continue writing your blogs and do not stop after just a few. It’s vital for your brand to have a blog section on the website and that it’s regularly updated with new and appealing articles.
For more detailed information on how to write a blog, download this in-depth guide and feel free to contact experts at Venerate Media Group today and they will help you with your digital marketing plan and needs! Our team of experts is there to answer all your questions and make the best digital marketing strategy for your company! Do not hesitate, call today at +1 (888) 486-4130.