Are you struggling to come up with topics for your content that will improve your SEO? If so, you may want to take a look at Google Trends. Google Trends can help you track the popularity of keywords and phrases, giving you valuable insight into which terms are most relevant to your business.
Venerate Media Group is a leading digital marketing agency specializing in winning digital marketing and content marketing strategies. In this post, we’ll explore all the fantastic ways to use Google Trends to improve your SEO. Keep reading to learn more!
Why is content marketing important
In order to answer that question, we must first understand what content marketing is and why it’s become such an integral part of digital marketing over the past decade.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
So, why is content marketing so important? Because in today’s noisy online world, it’s more important than ever before for companies to provide their target audiences with the information they need when they need it. And that’s exactly what content marketing does. But even more important is what you decide to create content about.
How to discover the right topic for your content
There are a number of ways to go about this, but one of the most effective is using Google Trends.
Google Trends is a free tool that shows you how often particular terms are being searched for on the internet. This data can be extremely valuable when trying to determine what topics to write about, as it allows you to see which topics are popular right now and which ones have been consistently popular over time.
How to use Google Trends
First, visit google.com/trends.
Type in a few terms related to your business or industry (e.g., “marketing trends”).
Click on “ compare at the top of the page.
Add up to five terms to compare.
Click on “Explore.”
This will take you to the Google Trends page for that particular topic, where you can see how popular it is and has been over time. You can also see related topics and queries, as well as where in the world people are searching for these terms.
Benefits of Google Trends
-Find out what topics are popular right now: You can use Google Trends to see what topics are currently trending. This can give you ideas for content that is likely to be popular with your audience.
-Discover new trends: By keeping an eye on Google Trends, you can stay up to date on the latest trends. This way, you can be one of the first content marketers to write about a new trend, which could give you an advantage over your competitors.
-See how long a trend will last: Google Trends also shows you how long a particular trend has been popular. This information can help you decide how much time and effort to spend on creating content about a particular topic.
-Find out where a trend is popular: Google Trends allows you to see which parts of the world are interested in a certain topic. This can be helpful if you want to tailor your content to a specific audience.
-Compare multiple trends: With Google Trends, you can compare up to five different trends at one time. This can help you see how two or more topics stack up against each other in terms of popularity.
If you’re looking to improve your content marketing strategy, then Google Trends is a tool that you should definitely check out. It can provide valuable insights into what topics are popular with your audience and where there might be opportunities for you to capitalize on new trends. Give it a try today and see how it can help you take your content marketing to the next level.
Schedule your consultation today!
Running a business is a challenge in and of itself, so no one would blame you if the thought of creating and running your content marketing strategy sends shivers down your spine. Instead of learning everything about digital marketing yourself, one of the simplest ways to boost your SEO is by letting professionals tackle all the intricacies of content marketing for you.
Here at Venerate Media Group, we employ the leading strategists and content writers experienced in the entire content marketing flow – from topic and trend research to content creation, distribution and promotion. Contact us today to schedule your consultation to see how we can help you reach your full business potential.